After first lashing out at advertisers like Disney during last month's annual DealBook Summit and accusing them of "blackmail" for pulling their ads, Musk is now targeting pop culture icon Paris Hilton for pulling hers.
Hilton and her company 11:11 Media have pulled ads for her 'Be An Icon' kitchenware line following Musk's antisemitic tweets.
In response, Musk took to X to mock Hilton's cooking skills.
In his tweet, Musk wrote:
"The ad campaign wasn’t super convincing tbh. I don’t think Paris cooks a lot."
Ooh, sick burn, Elon.
Hilton and 11:11 pulled the ad campaign less than two months after X CEO Linda Yaccarino's effusive welcome tweet to Hilton celebrated the launch of her 'Be An Icon' ad campaign.
11:11 Media COO Bruce Gersh confirmed that Hilton and the company "made the decision to immediately pull the campaign from the platform" after becoming aware of Musk’s antisemitic tweet.
Musk's tweet endorsed a tweet from another user who espoused the antisemitic and racist "Great Replacement" conspiracy theory, which posits that Jews are leading a campaign to replace white people with themselves and people of non-white racial identity.
The other user's tweet claimed that Jews "have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them."
Musk replied to the tweet by saying, "you have said the actual truth."
Hilton and 11:11's decision is part of a much wider exodus of advertisers from X in response to the tweet, which includes huge corporations like Disney and Apple.
Other than Musk's army of sycophants, nobody on X was particularly impressed by his swipe at Hilton.
Musk's swipe at Hilton was, at least, kinder than what he said to Disney and Apple at the DealBook summit:
“If someone is going to blackmail me with advertising or money, go f**k yourself. Go. F**k. Yourself. Is that clear?”