Kellogg's has come out with a new cereal for Pride month—June in the United States—called "Together with Pride." As expected, right-wing groups are angry about it.
Breakfast cereal giant Kellogg's created a new version of the traditional Fruit Loops with heart shaped rainbow cereal that's dusted with edible glitter and includes a spot on the box to write in your own pronouns.
2nd Vote—a conservative organization claiming to protect Judeo-Christian and American values—encourages people to spend their dollars on brands and businesses that support "conservative" values. They have a rating system for companies of one to five, one being the most liberal and five being the most conservative.
2nd Vote's latest boycott is focused on Kellogg's for promoting the "radical" LGBTQ+ agenda. Kellogg's is raising money with their Pride promotion for the partnered organization GLAAD (Gay & Lesbian Alliance Against Defamation).
2nd Vote categorized GLAAD as an "anti-free speech organization." The organization was actually formed to promote current and accurate news about the LGBTQ+ community to provoke meaningful dialogue and change and to oppose ignorance and misinformation.
2nd Vote, however, disapproved of GLAAD's supporting anti-discrimination efforts.
"If you've heard of GLAAD, you know they pressure corporations and schools to promote their ideology that free speech in schools shouldn't exist."
"Just as bad, and with far worse implications, is GLAAD's support for the deceptively named Equality Act."
"This proposed piece of legislation effectively prohibits any pushback against left-of-center views about the LGBT issue, even by faith-based groups."
"The act would not only force religious organizations to validate every aspect of the LGBT agenda – it would explicitly forbid them from using the Religious Freedom Restoration Act to challenge the new law."
According to the Equality Act bill itself:
"This bill prohibits discrimination based on sex, sexual orientation, and gender identity in areas including public accommodations and facilities, education, federal funding, employment, housing, credit, and the jury system."
"Specifically, the bill defines and includes sex, sexual orientation, and gender identity among the prohibited categories of discrimination or segregation."
Another conservative group boycotting the cereal is the Ruth Institute, an organization on a mission to end the "Sexual Revolution" and push ancient Christian ideals about family, marriage and sexuality. The Southern Poverty Law Center deemed the Ruth Institute a hate group.
President of Ruth Institute, Dr. Jennifer Roback Morse, said:
"Kellogg's isn't endorsing 'pride,' but a radical agenda that targets children and families."
Morse believes Kellogg's is "virtue signaling" and mocked them further.
"They're saying 'We're nice guys. We love everyone. Buy our product."
"Apologies to Tony the Tiger, but 'Grrrreat!' it's not."
American Society for the Defense of Tradition, Family and Property, a Catholic organization, created a petition against Kellogg's.
"The pro-homosexual agenda is rearing its ugly head in your children's cereal, possibly at your local grocery store."
The petition demands Kellogg's "Promote purity and virtue, not lust and vice."
It's strange these organizations are concerned about this cereal but completely missed the rice crispy treats celebrating Pride for both fathers and mothers.
Even though right-wing groups are pushing for people to boycott the cereal, no one seems to be phased.
If you'd like to purchase Kellogg's cereal and support GLAAD, they're donating $3 of the purchase price if customers upload their receipt to their website as proof of purchase.