Burger King trolled conservative chain, Chick-fil-A, on Twitter with an announcement they would donate 40 cents from every one of their new Ch'King chicken sandwiches sold.
Donations go to LGBTQ+ causes during the month of Pride—June in the United States and several other countries.
Burger King emphasized their philanthropic endeavor would happen "even on Sundays," which was a not-so-subtle dig at Chick-fil-A's limited operating hours.
Chick-fil-A's tradition of taking the day off so their employees could attend church was established in 1946 by its religious and conservative founder, S. Truett Cathy.
Chick-fil-A is also notorious for its anti-LGBTQ+ stance and donations to anti-LGBTQ+ organizations and candidates.
In 2012, the company's CEO, Dan Cathy, said Chick-fil-A supported "the biblical definition of the family unit."
According to LGBTQ Nation, Chick-fil-A has claimed they stopped donating to anti-LGBTQ+ causes for over a decade, only to be caught doing the opposite, repeatedly.
Cathy was reportedly part of a campaign to kill the Equality Act which has stalled in the Senate.
The Equality Act would add protections for gay, lesbian, bisexual and transgender people, to existing federal civil rights legislation in many settings—including in employment, education and housing.
The legislation was supported by more than two-thirds of Americans. It was passed in the House of Representatives in February by a vote of 224 to 206, largely along party lines.
Democrats were in favor of extending basic human rights to LGBTQ+ people, Republicans were opposed.
Burger King's Ch'King sandwich is described as a "hand-breaded chicken filet, pickles, and a signature sauce served on a potato bun."
Chick-fil-A's signature sandwich is described as having chicken that is "freshly breaded, pressure cooked in 100% refined peanut oil and served on a toasted, buttered bun with dill pickle chips."
Burger King's Twitter page said they would donate to the LGBTQ+ organization Human Rights Campaign throughout the month for every Ch'King sandwich sold, with a maximum donation of $250,000.
People were more than happy to help join the cause.
And many lauded Burger King's support for the LGBTQ+ community with the Ch'King sandwich campaign.
Chick-fil-A was caught making donations to anti-LGBTQ+ organizations opposing marriage equality and promoting conversion therapy in 2012.
Cathy admitted at the time the company was "guilty as charged" and later pledged not to fund causes with "political agendas."
After the company was caught making donations to these groups once again in 2019, they promised to stop.
Later that year, the company's 2018 IRS filings were released to the public, revealing they made more donations to anti-LGBTQ+ groups. However, the company claimed those were "just old commitments."
Though no new donations from Chick-fil-A have been revealed, a new report indicated Cathy made personal contributions to the National Christian Charitable Foundation (NCF).
The NCF has donated to a number of anti-LGBTQ+ organizations, including the Alliance Defending Freedom (ADF)—which is a Southern Poverty Law Center designated hate group believed to have been active in attacking bills protecting transgender youth and LGBTQ+ human rights.