It's becoming a popular trend to film yourself doing good deeds to get clout on the internet.
It's called performative kindness.
Amelia Goldsmith filmed herself trying to pay for patrons' groceries in a Sainsbury, London store,but she was turned down by every person she approached.
Goldsmith approached three different people and every one of them turned her down. The first man appeared to be angry at her offer, the second person turned her down instantly and the third told her there were people who were more deserving of her charity.
Goldsmith didn't want to leave the store without doing some act of kindness so she purchased some pasta and canned sauce and put them in the store's food pantry bin.
You can see the video here:
The comments on the video largely criticized Goldsmith.
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
@millyg_fit/TikTok
It seems the consensus is filming the good deed and searching for someone to help in a wealthy neighborhood are not the best approaches to helping someone in need.
@skylergisondo/Instagram
@Pretefunkera/X
@bonnieblue2025/X
@Andie00471/X
