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'Star Trek' Cleverly Takes Over London's Piccadilly Circus To Promote New Series

Tommaso Boddi / Getty Images

Star Trek fans, prepare to be beamed up. Piccadilly Circus in London has been given a sci-fi name for 48 hours to promote the new series Star Trek: Picard.

From Wednesday to Thursday, the tube station will be rebranded as "Picardilly Circus" after one of the franchise's main characters, Jean-Luc Picard.

Commuters posted photos of signs featuring the Starfleet Insignia, while there were also announcements advising travelers to “take care when using stairs, escalators or transporters."

The Trekkies have taken over.

“We're thrilled to partner with Amazon Prime Video to create this exciting takeover of one of London's most well-known underground stations to celebrate the launch of Star Trek: Picard," Julie Dixon, head of customer information, design and partnerships at Transport for London, said.

Picard comes out on January 23rd. And, we can't wait!

“The Star Trek franchise is a global sensation and we're excited to mark this next chapter in a creative and engaging way that connects with tens of thousands of people," she continued. "We hope that this out of this world activity has brought a bit of unexpected fun to our customers and that they boldly go on their commute, young or old."