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Star Trek fans, prepare to be beamed up. Piccadilly Circus in London has been given a sci-fi name for 48 hours to promote the new series Star Trek: Picard.
From Wednesday to Thursday, the tube station will be rebranded as "Picardilly Circus" after one of the franchise's main characters, Jean-Luc Picard.
Commuters posted photos of signs featuring the Starfleet Insignia, while there were also announcements advising travelers to “take care when using stairs, escalators or transporters."
Aye, very good https://t.co/YHxVdE7ZY1— Neil Gorton (@Neil Gorton)1579075650.0
The Trekkies have taken over.
Going up the escalators at Picardilly Circus #StarTrekPicard @primevideouk https://t.co/6L7PMORVmv— Trekcatcatcat 🔜 Star Trek the Cruise 4 (@Trekcatcatcat 🔜 Star Trek the Cruise 4)1579108271.0
Someone’s been redecorating at Picardilly Circus. https://t.co/nyWBdnBqp2— Duncan Barrett (@Duncan Barrett)1579105388.0
Stopped by Picardilly Circus on my way to Canary Worf. #StarTrekPicard https://t.co/8WvaSTjb2y— Michael Petch (@Michael Petch)1579123194.0
LOVE the Picard takeover of Piccadilly Circus! #Picard #PicardillyCircus https://t.co/WfDQrXdLpQ— Paul Dykes (@Paul Dykes)1579094936.0
“We're thrilled to partner with Amazon Prime Video to create this exciting takeover of one of London's most well-known underground stations to celebrate the launch of Star Trek: Picard," Julie Dixon, head of customer information, design and partnerships at Transport for London, said.
Picard comes out on January 23rd. And, we can't wait!
“The Star Trek franchise is a global sensation and we're excited to mark this next chapter in a creative and engaging way that connects with tens of thousands of people," she continued. "We hope that this out of this world activity has brought a bit of unexpected fun to our customers and that they boldly go on their commute, young or old."