Despite the box office seeing a small spike in attendance up from 2017, movie theaters still aren't packing houses.
Increased ticket prices, 25-minutes worth of trailers prior to the movie starting, or loud and obnoxious patrons who ignore courtesy warnings and text during the film, could all be responsible for the fading pastime as more people are defaulting to a night of entertainment from their couches (#netflixandchill).
What's the deal?
Twitter user @scottEweinberg had three stipulations that he thinks will make everyone want to head out to theaters again.
I speak for everyone: 1. Start movies on time. Trailers play before that time. 2. Ushers who stay in the theater… https://t.co/gzlwMQIwXZ— Scott Weinberg (@Scott Weinberg)1533496660.0
@scottEweinberg Why do people need to talk during a film, it’s ridicules, I hate it, so disrespectful, it ruins it… https://t.co/uouiVhckci— Rob (@Rob)1533533262.0
@scottEweinberg People who want to pay money to talk over a movie can stay home and stream Netflix. No need to subj… https://t.co/fbHRI7Rs1b— Imber Noctis (@Imber Noctis)1533541902.0
With sophisticated home entertainment systems and the convenience of options like Netflix or Amazon Prime Video available at their fingertips, the perks of seeing a blockbuster action film on the giant screen for a premium price is no longer enticing.
In a recent Bloomberg report, Chief Executive Officer Mitch Lowe said that startup programs like MoviePass, which nabs subscribers the option of seeing one movie a day for $9.95 a month, is attempting to lure moviegoers by offering "bad-movie insurance."
Theater-chain Cinemark is also offering a subscription service and upgrading its locations so customers can enjoy nicer seats and even perks like food and alcohol. Will these efforts to modernize be enough to win back consumers?
To usher in more audiences, it's time for movie theaters like AMC and Regal Cinemas to start upping their game, not the price of admission.
What incentives would pack movie houses again? Twitter had some strong suggestions.
1. Only movie trailers before the movie, no commercials, no "The Twenty", no FirstLook with Maria Menounos, no "stu… https://t.co/Q8KLO9cd2F— Will🦕Menaker (@Will🦕Menaker)1533499608.0
According to @scottEweinberg, who had the three stipulations, there's room for negotiation for rule #1.
Noticing a lot of movie nerds taking mild issue with #1. How's this for an amendment then? Trailers can start at p… https://t.co/X68q7O2X2K— Scott Weinberg (@Scott Weinberg)1533501576.0
Sitting next to a chatterbox during the movie? Here's a little tip on theater etiquette that could help:
One tip for shushing someone in a movie: be friendly. And not sarcastically. There's something about being shushe… https://t.co/YHwnjo7Vm4— Scott Weinberg (@Scott Weinberg)1533504977.0
If you asked someone on a plane to lower their voice they'd probably be cool about it. But in a movie theater people get so angry about it.— Scott Weinberg (@Scott Weinberg)1533505099.0
Now let's talk about the price of popcorn.
Let’s start by not charging $13.89 for a small popcorn https://t.co/MLLg13YKPb— juïce (@juïce)1533420728.0
Some theater chains know how to screen movies right. It's worth it, if you're willing to pay for the steep premium.
@shawnwithaW_ @JuiceTooWavie Movie theater that has reserved table style seating. Full food menu with waiters and t… https://t.co/evasNo9xmB— George Clueney 🏁 (@George Clueney 🏁)1533487524.0
@BLaCkBruceWaYnE @shawnwithaW_ @JuiceTooWavie I LOVE ALAMO DRAFT HOUSE that place is dank and close to my house @drafthouse— Sheck ₩ (@Sheck ₩)1533491707.0
@willmenaker ArcLight in LA: assigned seating. Zero tolerance phone policy. Alcohol served. No commercials. An ushe… https://t.co/Ws3msNSJfm— Telefon Tel Aviv (@Telefon Tel Aviv)1533509823.0
Ramen in a movie theater? Just make sure you're not watching a horror movie. You wouldn't want the scalding broth to wind up on your lap after a good scare.
Honestly? Boutique theaters. I don't need a big IMAX screen. Let me watch a movie in a room that fits roughly 15-20… https://t.co/ijEuGD0Ps8— Cheryl Lynn Eaton (@Cheryl Lynn Eaton)1533508785.0
It all comes down to cleanliness and comfort.
@PhilNobileJr I am such of fan of watching films in theatres. It’s your 2nd and 3rd point that is key for me. Cell… https://t.co/RhQRVKJ5Ez— Ryan Kerzner (@Ryan Kerzner)1533529290.0
Well, this can wait until The Purge is officially legislated.