So many of us dread the arrival of April for one simple reason: April Fool's Day.
We've been shocked, disappointed, roasted, or even had our feelings hurt a few too many times by this very silly holiday.
But a certain Peruvian-English bear decided to dip his paw into the jar of pranks anyway.
For anyone who's unfamiliar with this sweet little guy, Paddington Bear was created by children's book author, Michael Bond, from the UK, and he was featured in Warner Bros' Paddington in 2014 and the sequel in 2017.
Paddington was born in Peru with his bear family, and he later traveled to London. He was discovered in London's Paddington Station, where the Brown family took him home and later adopted him. They named him "Paddington" for where they found him, because his Peruvian name was too difficult for them to pronounce.
Both heart-warming and constantly getting into trouble, Paddington is much-loved by families all across the world, in the UK and the US in particular.
Like our most-loved bear figures, like Winnie the Pooh and Nickelodeon's Little Bear, Paddington loves sweet treats. But nothing compares to his love of orange marmalade.
In fact, the bear's motto is quite simple:
"A wise bear always keeps a marmalade sandwich in his hat in case of emergency."
So when Paddington of all people... or, bears... announced that he didn't like marmalade anymore?
You guessed right: It was absolute mayhem on Twitter.
Some had to know whether the sweet bear was being serious and just joking around.
Others were thoroughly worked-up at the "news."
When people started to figure out it was a prank, they expressed relief.
Though it got Twitter all worked up for a while, this tweet was a great example of how good-natured April Fool's Day can be. It creates a little tension but ultimately leaves no hurt feelings in its wake.
We hope Paddington enjoyed the day with a nice marmalade sandwich and hopefully no additional trouble, since he caused enough of it on the social media platform.