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It's the holiday season, which means parties, presents and of course, conservatives getting angry society is progressing further into an inclusive future.
Last Christmas, conservative advocacy group "One Million Moms" set up petitions against Uber Eats and The Hallmark Channel for featuring either openly queer/non-binary people in their advertisements or for depicting same-sex couples in their advertisement.
And this time, the game is the same but for a different company.
After the airing of this Sephora ad, which featured a gay couple kissing at the end, the "One Million Moms" homepage was ablaze with a rant from its leaders, Monica Cole, who is oft a spokesperson for the group.
"Sephora’s primary customer base is women, yet the company ends the commercial with two men kissing. Promoting same-sex relationships should have nothing to do with marketing makeup and skin care products."
"Yet Sephora wants to make it clear where it stands on this controversial topic instead of remaining neutral in the culture war."
I don\u2019t think she knows how much of the gay male community patronizes Sephora because skin care is a sacrament to my people.https://www.joemygod.com/2021/12/one-million-moms-vs-sephoras-perverted-xmas-ad/\u00a0\u2026— \ud835\udd6c\ud835\udd91\ud835\udd86\ud835\udd89\ud835\udd89\ud835\udd8e\ud835\udd93\ud835\udd74\ud835\udd93\ud835\udd98\ud835\udd86\ud835\udd93\ud835\udd8a \ud83c\udf08\ud83c\udf1f\u267f\ufe0f\ud83c\udf0a\u2795 (@\ud835\udd6c\ud835\udd91\ud835\udd86\ud835\udd89\ud835\udd89\ud835\udd8e\ud835\udd93\ud835\udd74\ud835\udd93\ud835\udd98\ud835\udd86\ud835\udd93\ud835\udd8a \ud83c\udf08\ud83c\udf1f\u267f\ufe0f\ud83c\udf0a\u2795) 1639163148
@1milmoms We went to Sephora and made out in your name. Thanks.https://www.joemygod.com/2021/12/one-million-moms-vs-sephoras-perverted-xmas-ad/\u00a0\u2026— Tigernan Quinn, Furious Irish\ud83c\udf08 (@Tigernan Quinn, Furious Irish\ud83c\udf08) 1639163958
One Million Moms still freaking out over gay stuff in 2021?— Rebecca Mann (@Rebecca Mann) 1639326749
Here's the latest ad campaign that has the One Million Moms organization in a total hot mess of a holiday meltdown.\n\nSo - let's make it go viral! https://youtu.be/eYcWSdguUvM— Love, Barry \ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@Love, Barry \ud83c\udff3\ufe0f\u200d\ud83c\udf08) 1639271967
Once again, "One Million Moms," which is actually made up of far less than one million members and contains mostly men in its leadership, pushed the issue of "children's safety" in their outrage against the commercial.
"The way this advertisement is pushing the LGBTQ agenda is very concerning, but what is even more concerning is that this commercial is airing when children are likely to be watching television during family viewing time."
Wow they really take their makeup and Starbucks cups seriously. pic.twitter.com/gFmgzE02UI— MorgenMorgen (@MorgenMorgen) 1639326095
Imagine being so privileged that you could afford to spend your entire life outraged over the actions of complete strangers.— Rick Schilling (@Rick Schilling) 1639352322
Well look at it this way; if not for us they would have no purpose in life. If they didn't vent their hatred they would explode into a million little sanctimonious pieces of self-righteousness.— Alanisissy \ud83d\udc84\ud83d\udc69\ud83d\udc8e\ud83d\udc8d\ud83d\udc85\ud83d\ude18\ud83d\udc44\ud83d\udc57\ud83d\udc59\ud83d\udc60\ud83d\udc8b\ud83c\udf08 (@Alanisissy \ud83d\udc84\ud83d\udc69\ud83d\udc8e\ud83d\udc8d\ud83d\udc85\ud83d\ude18\ud83d\udc44\ud83d\udc57\ud83d\udc59\ud83d\udc60\ud83d\udc8b\ud83c\udf08) 1639328438
If you\u2019re pissing them off, you\u2019re doing it right @Sephorahttps://twitter.com/lgbtqnation/status/1470063969423429633\u00a0\u2026— Beanie \ud83d\uddd1\ud83d\udc3c\ud83e\udd54\ud83d\udc31 (@Beanie \ud83d\uddd1\ud83d\udc3c\ud83e\udd54\ud83d\udc31) 1639325871
The petition against Sephora penned by "One Million Moms" currently stands at just over 12,700 signatures, a far cry short of its one million claim.
Sephora has not responded, though the internet is having a laugh at OMM's expense.
ROFLMAO. Sephora is an extremely queer friendly brand.— Gandalf the Relentlessly G(r)ay (he/him) (@Gandalf the Relentlessly G(r)ay (he/him)) 1639162879
I wish I had some pearls to clutch\u2026— Steve (@Steve) 1639164642
There's something wrong behind those eyes.— \ud83c\udf0a\ud83c\udf0a\ud83c\udf0a \ud83c\udff3\ufe0f\u200d\ud83c\udf08Charles (@\ud83c\udf0a\ud83c\udf0a\ud83c\udf0a \ud83c\udff3\ufe0f\u200d\ud83c\udf08Charles) 1639163053
Right-wing religious whacks are going after Sephora for their ad.— Vegas Visions \u2122 (@Vegas Visions \u2122) 1639349024
For a fun timeline of all of the things that "One Million Moms" got angry at in 2020, check out the list here.