The NRA's newest attempt to promote gun rights has, for lack of a better term, backfired.
In an advertisement the NRA shared on Twitter featuring Republican Senator John Kennedy of Louisiana, the NRA's stated goal was to "trigger the libs," aka, make liberals mad.
Instead, liberals, editors and English teachers collectively rolled their eyes at an obvious spelling error made in the video.
@SenJohnKennedy\u2019s new message will trigger the libs! pic.twitter.com/f3t55mKARH— NRA (@NRA) 1621892848
The word "believe" is so clearly misspelled as "belive" front and center, turning the video into just plain sad.
@NRA/Twitter
This lead to plenty of jokes about Republicans' inability to spell.
Mostly pissed off that the grammar police haven\u2019t had you arrested yet. https://twitter.com/nra/status/1396945973830725635\u00a0\u2026pic.twitter.com/w8aCCmUgPM— Jack Scholtz (@Jack Scholtz) 1621956819
Only Person triggered here is your English teacher #belivehttps://twitter.com/nra/status/1396945973830725635\u00a0\u2026— Freddy (@Freddy) 1621956460
I\u2019m a lib and triggered - but only because I work in PR and you assholes can\u2019t spell.https://twitter.com/nra/status/1396945973830725635\u00a0\u2026— Chris (@Chris) 1621955635
Only the @nra and @senjohnkennedy can fail at being snarky toward those that don\u2019t \u201cbelive\u201d in domestic terrorism. https://twitter.com/nra/status/1396945973830725635\u00a0\u2026— ilisa Kessler - Wear a MASK (@ilisa Kessler - Wear a MASK) 1621954548
\u201cb-e-l-i-e-v-e\u201d - learn to spellhttps://twitter.com/nra/status/1396945973830725635\u00a0\u2026— DutchessPrim (@DutchessPrim) 1621954444
Moreover, the imagery of an older White man lovingly stroking his gun to what can only be called "choice" music was unsettling and strange to many.
I BELIVE I am triggered by your poor spelling and guns are small dick energyhttps://twitter.com/NRA/status/1396945973830725635\u00a0\u2026— \ud83c\udf1cKimberly\ud83c\udf1b (@\ud83c\udf1cKimberly\ud83c\udf1b) 1621954009
This man is as dumb and cold as that little gun. Belive it...https://twitter.com/nra/status/1396945973830725635\u00a0\u2026— Melanie Mahan (@Melanie Mahan) 1621953898
Worst. Porn. Intro. Ever.https://twitter.com/NRA/status/1396945973830725635\u00a0\u2026— Cassie Bass \ud83c\udf65 Doctor-Guardian-Pirate-Kween \ud83c\udff4\u200d\u2620\ufe0f (@Cassie Bass \ud83c\udf65 Doctor-Guardian-Pirate-Kween \ud83c\udff4\u200d\u2620\ufe0f) 1621953614
Is that why there's such a high correlation between domestic violence and poverty in red states?https://twitter.com/NRA/status/1396945973830725635\u00a0\u2026— SamiC (@SamiC) 1621952419
The NRA declared bankruptcy. But their bankruptcy claim was dismissed by a judge in the face of a lawsuit from New York Attorney General Letitia James, alleging NRA executives illegally diverted tens of millions of dollars for "lavish personal trips, no-show contracts and other questionable expenditures."
The judge in the bankruptcy case, Justice Harlin Hale, said he believed the bankruptcy was not filed in good faith.
"The Court believes the NRA's purpose in filing bankruptcy is less like a traditional bankruptcy case in which a debtor is faced with financial difficulties or a judgment that it cannot satisfy and more like cases in which courts have found bankruptcy was filed to gain an unfair advantage in litigation or to avoid a regulatory scheme."
The @NRA is so broke they can\u2019t even afford to buy a vowel. https://twitter.com/nra/status/1396945973830725635\u00a0\u2026pic.twitter.com/PFYQp70NVp— YS (@YS) 1621903158
That's my senator. Can't spell but wants me to "belive" he cares about safety of anyone but himself.https://twitter.com/NRA/status/1396945973830725635\u00a0\u2026— Randi Kaufman (@Randi Kaufman) 1621951424
You'd think a senator would put his teeth in before shooting a commercial. Or is he appealing to the target demo?https://twitter.com/NRA/status/1396945973830725635\u00a0\u2026— Bob Cesca (@Bob Cesca) 1621951171
Also might trigger 2nd grade English teachers https://twitter.com/nra/status/1396945973830725635\u00a0\u2026pic.twitter.com/W9xJwNdCnm— Jake Tapper (@Jake Tapper) 1621949076
Folks, we believe it's spelled b-e-l-i-e-v-e.https://twitter.com/NRA/status/1396945973830725635\u00a0\u2026— Dictionary.com (@Dictionary.com) 1621947603
As the NRA falls apart at the seams, the only people effectively triggered by this advertisement seem to be those who could spell "believe."