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The NRA's newest attempt to promote gun rights has, for lack of a better term, backfired.
In an advertisement the NRA shared on Twitter featuring Republican Senator John Kennedy of Louisiana, the NRA's stated goal was to "trigger the libs," aka, make liberals mad.
Instead, liberals, editors and English teachers collectively rolled their eyes at an obvious spelling error made in the video.
The word "believe" is so clearly misspelled as "belive" front and center, turning the video into just plain sad.
@NRA/Twitter
This lead to plenty of jokes about Republicans' inability to spell.
Moreover, the imagery of an older White man lovingly stroking his gun to what can only be called "choice" music was unsettling and strange to many.
The NRA declared bankruptcy. But their bankruptcy claim was dismissed by a judge in the face of a lawsuit from New York Attorney General Letitia James, alleging NRA executives illegally diverted tens of millions of dollars for "lavish personal trips, no-show contracts and other questionable expenditures."
The judge in the bankruptcy case, Justice Harlin Hale, said he believed the bankruptcy was not filed in good faith.
"The Court believes the NRA's purpose in filing bankruptcy is less like a traditional bankruptcy case in which a debtor is faced with financial difficulties or a judgment that it cannot satisfy and more like cases in which courts have found bankruptcy was filed to gain an unfair advantage in litigation or to avoid a regulatory scheme."
As the NRA falls apart at the seams, the only people effectively triggered by this advertisement seem to be those who could spell "believe."