Not only is it President Donald Trump's birthday—er, John McCain Day—but the 14th of June also marks Flag Day which celebrates the adoption of the stars and stripes as the official flag of the United States.
Naturally, the White House found a way to make it all about the president...and make everyone uncomfortable in the process.
Trump has routinely criticized NFL players who don't stand or salute the flag for the national anthem to protest police violence against black Americans, but Trump—a five-time draft dodger—considers embracing the flag to be the ultimate sign of respect.
Others don't see the gesture as respectful at all.
People were downright exasperated at the White House's—and Trump's—tactlessness.
And for some, the picture brought to mind a certain tape from Trump's past...
The President's embrace of the flag has raised eyebrows before, and even inspired a John Oliver segment, but the White House bragging about what many perceive to be a faux pas is downright—well, actually, it's pretty on-brand.
Yikes.