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Elon Musk's PR transformation from youthful golden boy bastion of hope to some sort of futuristic Scrooge-esque cartoonish villain is nearly complete.
He's been at the center of a lot of ire lately, but a recent tweet has people calling him out yet again.
This time for blatant, laughable, hypocrisy.
June is Pride Month, a time to celebrate for the LGBTQ+ community and a time for corporations to slap a rainbow on everything and rake in the dough.
So we're not saying Musk is wrong if his Pride-Month-Eve tweet was trying to make some sort of commentary about corporate rainbow washing and the ways big business uses Pride Month to actually target, rather than celebrate, the LGBTQ+ community.
There are absolutely valid conversations to be had there.
Except that's not what this meme looks like to most.
Here's what he posted the night of May 31.
\u201chttps://t.co/G83vCrHHJf\u201d— Elon Musk (@Elon Musk) 1654008278
We're not sure what reaction Elon was going for, or what Mr. Musk was actually trying to say with the tweet.
What we do know is that Twitter reactions mostly fell into two camps.
First, we have a group we are lovingly calling "Camp WTF" because their reaction was, essentially, "wtf?"
Accurate group name is accurate.
\u201c@elonmusk Does LGBTQ pride month offend you? Wtf is this?\u201d— Elon Musk (@Elon Musk) 1654008278
\u201cCan U imagine if a CEO tweeted a Racist tweet similar to this, they'd be FIRED & #BOYCOTT. Why is @elonmusk & @Tesla immune to this one? This isn't making fun of corporate exploitation. \n\nElon is Making Fun of People & companies finally celebrating #LGBTQ Visibility & #EQUALITY\ud83e\udd2c\u201d— Daniel Newman (@Daniel Newman) 1654119248
\u201c@elonmusk What happened to you man?\u201d— Elon Musk (@Elon Musk) 1654008278
\u201cLex Luthor reimagined as a Right Wing troll is the perfect villain for this decade.\u201d— Cole Haddon (@Cole Haddon) 1654133034
\u201c@elonmusk What happened to you? Seems like in the last couple years you've gone off the deep end Elon...\n\nRemember this?\nhttps://t.co/Sdmc6t3VoN\u201d— Elon Musk (@Elon Musk) 1654008278
\u201cwhen members of the LGBTQiA+ Community post memes like this its because we are tired of being pandered to\n\nwhen a cis het white man posts a meme like this its because he hates queer & trans people\u201d— vanessa redgrave of the fireflies (@vanessa redgrave of the fireflies) 1654070357
\u201c@elonmusk Elon wtf is this?\u201d— Elon Musk (@Elon Musk) 1654008278
\u201c@elonmusk Dude, just go to therapy. You've been in the middle of a very public breakdown/temper tantrum since your girlfriend left you for a trans woman, and all you've done is tank your company stock and become too broke to buy Twitter.\u201d— Elon Musk (@Elon Musk) 1654008278
Secondly we have "Camp Call Out."
This group of people were quick to point out that Elon's tweet makes no sense if it's supposed to be some sort of commentary on corporate rainbow washing - especially when you take into account how hard Tesla leans into Pride.
And Elon's past tweets previously supporting the same community he was now poking at.
Camp Call Out came in swinging.
\u201c@elonmusk This you? https://t.co/L3J3g5sxTR\u201d— Elon Musk (@Elon Musk) 1654008278
\u201cThis you?\u201d— Fembub #Pride2022 (@Fembub #Pride2022) 1654135570
\u201c@elonmusk\u201d— Elon Musk (@Elon Musk) 1654008278
\u201cYou tweeted this TODAY\u201d— just an anxious lil guy (@just an anxious lil guy) 1654104541
\u201cMe when I try to throw hands with the mirror\u201d— QwertySoda(3/10) (@QwertySoda(3/10)) 1654037971
\u201c@elonmusk Let\u2019s revisit some not so old posts.\u201d— Elon Musk (@Elon Musk) 1654008278
\u201cThis your company?\u201d— Miasma(E)ter(na)l (@Miasma(E)ter(na)l) 1654028151
\u201c@elonmusk deadass\u201d— Elon Musk (@Elon Musk) 1654008278
So yeah, that tweet didn't go down well - like quite a bit in Musk's life lately.