Here's something I thought I'd never say. A man dressed as a vegetable, known only as Mr. Broccoli, has been interviewed on ITV's Good Morning Britain.
The man, who was wearing green face-paint and a broccoli floret-style head-dress, is part of the Animal Rebellion movement, an offshoot of environmental group Extinction Rebellion.
Mr. Broccoli was arrested on Sunday as part of environmental protests in London, and appeared on the show to promote a plant-based diet.
“I want people to feel like they can come and take part in this protest," he said.
“You don't know the science," Good Morning Britain host Piers Morgan criticized the protester.
Mr. Broccoli then picked up a banana and held it to his ear, pretending he had “a call."
Viewers reacted to the interview using the hashtag #MrBroccoli, with some more keen on the vegetable-themed protester than others.
Twitter user Joe Rush said that the interview was the “best thing" he had seen on television.
Elliott Wright of The Only Way Is Essex said that Mr. Broccoli was a “moron," and that show host Piers Morgan should have “served him up on a plate."
Many social media users agreed that watching the segment was a strange way to wake up in the morning.
Mr. Broccoli was arrested in connection to Extinction Rebellion protests in London on Sunday.
A spokeswoman for the Metropolitan Police said they could not comment on individual arrest cases.
More than 1,300 people have already been arrested in the protests, part of an “international rebellion" with action taking place in cities around the world.
Extinction Rebellion said dozens of activists are expected to appear in court this week, including trials connected with previous action in April.
You can watch Mr. Broccoli's full interview below: