Vagina-scented home decor is no longer a singular occurrence occupying a niche corner of consumer culture.
The idea of deliberately placed vaginal aromas kicking around a dinner party has surged into trend territory.
The new reality was initiated when 4-time Grammy Award winner Erykah Badu announced her plan to sell incense that smells like her vagina, 10 Magazine reported.
The product, officially named "Badu's Pu**y "will be just one of many products released on February 20, 2020, with the launch of the R&B singer's new online store, Badu World Market.
The first follow-up question is obvious: how does one capture and tame the countless, microscopic molecules responsible for a unique vagina's ambiance?
Badu wasn't shy with 10 about the recipe.
"I took lots of pairs of my panties, cut them up into little pieces and burned them."
"Even the ash is part of it."
Apparently such an intimate product, though initially striking, ensures the artist's direct hand in its production.
That said, Badu is a little late to the game on profit-driven vagina-wafting.
Actress Gwyneth Paltrow's own beauty, skincare, and wellness product brand, Goop released it's vagina-scented product in early January, 2020.
That one, aptly called "This One Smells Like a Vagina," is a candle instead of incense.
Fun fact, according to Paltrow's Goop perfumer, a vagina smell can be recreated with the following alchemy.
"A blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed"
Badu's creation did push the envelope, as Paltrow's only emits a general vagina scent, rather than her own specific fumes.
People were....intrigued about the product.
Rice Masongo/Facebook
Some were absolutely down with bringing famous vagina scents into the home.
Though many on Facebook were completely opposed.
Shannon Turner/Facebook
Rich Weigel/Facebook
The singer also had nothing but pride for the new product, totally dragging haters on Instagram.
She called out the issues they tend to emphasize despite the art she produces.
"Badu Pu**y" is probably not the strangest smelling home decor ever made.
In fact, there have been plenty of wild ideas to corner the market on bizarre smelling living rooms.
@coyleray/Instagram