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A "mompreneur" became a "baby whisperer" by helping exhausted parents find ways to make their little ones sleep. Now, she has been dubbed a “miracle worker" by grateful moms and dads.
Rosey Davidson trained as an infant sleep consultant after getting up five times a night with her daughter Daisy until she was five months old – leaving her a “shell of her former self."
She adopted a “holistic approach" to bedtime, in which she considered her daughter's personality, her sleeping environment and overall lifestyle. Within weeks Davidson finally had Daisy's sleep routine cracked.
Davidson then launched her business "Just Chill Baby Sleep", offering parents advice on infant bedtime.
“By showing mums and dads how to get their little ones into a good sleeping routine I'm quite literally helping them to change their lives," she said.
“I am a bit of a workaholic. My business is my third baby – I live and breathe it. But helping parents gives the best job satisfaction you could ever ask for."
With more than 120,000 social media followers, Davidson could certainly never be accused of sleeping on the job.
Rosey Davidson (Sarah Dalrymple Photography / PA Real Life)
“I actually did an Instagram live with Joe Wicks a few weeks back where I spoke about how to get babies to sleep – it was great," she said.
Explaining her holistic method, adapted from the successful sleep routine she finally achieved with Daisy, she talked about how it incorporates everything from the baby's personality to their bedtime environment.
“By looking at all those things you can work out the baby's 'sleep spot', which is how long they can be awake for and how they fall asleep," she said.
Rosey Davidson (Collect/ PA Real Life)
“When we're falling asleep our bodies do what I call a safety check, something that we've had in us since prehistoric times, to make sure it's safe enough to fall asleep and be vulnerable," she continued.
“So, it's important to look and see if a baby is falling asleep well or if they're nervous. And from there pinpointing the baby's sleep spot will help to create the best way to put them to bed."
Now employing three freelance baby sleep consultants, Davidson offers parents a variety of packages ranging from online courses to phone consultations and home visits, which can cover everything from napping to potty training.
“We work out a plan for parents to implement and we offer encouragement and guidance to give them the confidence to put the plan in place," she said.
Realizing new parents' sleep patterns may also be off-kilter, she has recently launched an adult course too.
Rosey Davidson (Gaby Ekaireb / PA Real Life)
“It's important for mums and dads to put themselves first so they can be the best parents – and that means getting enough sleep," she added.
And she can say this from first had experience, after her initial struggles getting Daisy to sleep.
“Daisy wasn't sleeping well at all. She was up and down about 10 times a night. I'd read all the baby books and thought I knew all the tricks, but nothing seemed to be working," she recalled.
“I was exhausted, I became a shell of my former self and I just thought, 'This can't be it, this just can't go on'," Davidson continued.
At the time, she enlisted the help of a GP and a nanny she knew. Putting their heads together and devising a holistic method to get her baby to sleep.
“I'd struggled for five months and within weeks of trying the method she went down perfectly," she said.
Davidson found herself imparting her newfound knowledge to other members of her class.
“The last 15 minutes of the baby massage class was more of a catch-up time where the parents could have a natter," she explained.
“I noticed everyone talked about sleep. So, after I'd sorted out Daisy's sleep, I started giving out bits of advice. I became known as the person to ask for baby sleep advice."
Rosey Davidson (Gaby Ekaireb / PA Real Life)
And, after becoming a certified infant sleep consultant, she felt that helping other parents to regulate their babies' slumber was her calling.
“When I launched my business, I started creating videos giving tips on how to get your baby to sleep, I wanted to give a taster of the services I offered," she said.
“It didn't take long for the videos to take off – they were shared thousands of times – and I was overwhelmed with messages from people wanting to use my services."
Rosey Davidson (Cooper Bear Media / PA Real Life)
Often clients who have come to her have been at their wits' end, according to Davidson.
“I remember doing a home visit with a mum who carried her baby around all the time, so the infant wasn't getting in exercise, so had too much energy and struggled to sleep," she said.
“I often tell clients to build baby obstacle courses using cushions, so they have time to crawl around and explore."
Rosey Davidson (Sarah Dalrymple Photography / PA Real Life)
Ambitious to expand her business, in 2017 realizing Instagram was “the place to be," Davidson started posting about her sleep expertise on the platform, soon amassing 70,000 followers, including a host of celebrities.
“My posts include expert advice, but I also pride myself on being an open book, so they are always frankly honest," she said.
“Influencers and celebrities started taking note of my page and soon they became clients. They were happy with the results and would post about my services online and that would cause more and more people to follow me."
Now she is so popular that her followers are interested in her family life, as well as her exercise and wellness regime.
“People love to know what we eat as a family, what me and my daughters have been up to, as well as following my exercise and wellness routine," she said.
And Davidson has future plans for her daughters to join her business.
Rosey Davidson (Cooper Bear Media / PA Real Life)
“I call it a family business," she said.
“When I was younger, I remember scrambling around for work experience, but my daughters don't have to do that, they can come and work for me."
“In fact, they are involved already. Lola recently appeared in an advert for a potty-training company – so I put some money in her bank account."
“Hopefully, if I do this for them both, by the time they get to 17 they'll be able to buy their own car or whatever they want."
Rosey Davidson (Collect/ PA Real Life)
“I don't just see it as my business I see it as theirs and their future too," she said.
Davidson believes the future for her firm is golden.
“The sky is the limit – people are always having babies and then those babies turn into toddlers, so there's always work out there," she said. “Plus, there isn't enough support for parents."
Rosey Davidson (Gaby Ekaireb / PA Real Life)
“All my YouTube videos and the advice I share on social media is completely free – because I genuinely care about helping parents with their little ones' sleep and I know not everyone can afford my service," she concluded.
“I want to continue to help as many mums and dads as I can. Even if it's not through my expertise, just seeing my social media will help them know they are not alone and we're all in this together as parents."
To find out more click here or Instagram @just_chill_mama.