The iconic large cans of Arizona Iced Tea aren't about to change price anytime soon, at least if the CEO of the company has anything to say about it.
Today interviewed Arizona Tea CEO Don Vultaggio about the brand, and people drank up his unusual honesty about his business.
When asked how the price of their 23oz can hasn't changed since the founding of the company in 1992, staying steady at 99 cents, Vultaggio shrugged and asked why he should change it.
"We're successful. We're debt free, we own everything. Why? Why have people who are having a hard time paying their rent have a hard time paying more for our drink. Maybe it's my little way to give back."
The rest of the interview with Vultaggio revealed how close-knit his company is, with his two sons on the board, and the deliberate care that Vultaggo takes for his employees.
The interview also answered the question: "How do they make enough money to afford to keep the price of cans so low?" It's all their other stuff, whose cost has risen more over the past 20+ years, as well as some strategic brand collaborations and merch drops.
Learn the sweet success story behind AriZona’s iced tea
Whether it’s the refreshing taste or the $.99 price, fans can’t get enough of the multibillion-dollar AriZona beverage brand. NBC’s Savannah Sellers meets wi...Folks loved Vultaggio saying that consumers are his friends.
People said they would understand future price hikes because of the good will his message sends.
After learning about his decision to keep the cans at $0.99, people were intrigued.
Some people had some specific requests, while the CEO's attention was on the consumer.
Costco's co-founder famously threatened to kill the CEO if they changed the price of the chain's in-store hot dog above an iconic $1.50.
Imagine if business schools used Arizona Tea as an example.
Arizona teas, in their 99-cent cans, can probably be found at your local gas station or corner store.
Laura Michalski on Unsplash 
