Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

Make us preferred on Google

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Steve Scalise, Mike Johnson, Tom Emmer, Lisa McClain, and Mary Miller
Win McNamee/Getty Images

The House GOP Just Shared A Tone-Deaf Tweet About 'Communist Regimes'—And It's Irony At Its Finest

Not getting the traction they need off their usual fearmongering, the GOP recently changed things up—in cooperation with the White House—from attacking immigrants to reviving the 1950s era "red scare," coming 70 years after the original led by Wisconsin Republican Senator Joseph McCarthy.

The change in tactics hinges on voters not knowing the difference between communism and democratic socialism.

Keep ReadingShow less
Steve Scalise; Olive Garden sign
Anna Moneymaker/Getty Images; Brandon Bell/Getty Images

MAGA Rep. Dragged After Making Bonkers Olive Garden Comparison In Push For Voter ID

House Majority Leader Steve Scalise was criticized after he, touting the "SAVE America Act," made an oddball comparison using Olive Garden to complain about the lack of voter ID laws.

The Trump administration has pushed to eliminate no-excuse mail voting as a central goal of the "SAVE America Act," a sweeping federal elections bill that, among other things, complicates voting for individuals whose legal name does not match their birth certificate and poses a restrictive photo ID requirement for voting that disproportionately impacts minorities.

Keep ReadingShow less
Gavin Newsom; Mehmet Oz
Tayfun Coskun/Anadolu via Getty Images; Kyle Mazza/Anadolu via Getty Images

Gavin Newsom Furiously Calls BS On Trump Admin's Reason For Freezing Over $1 Billion In Medicaid Funds For California And Minnesota

California Governor Gavin Newsom criticized the Trump administration following its announcement that it's withholding more $867 million in Medicaid funds earmarked for California and $199 million for Minnesota due to fraud allegations.

The Trump administration said the money will remain frozen until the states submit documentation proving the payments are legitimate and free of fraud. Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. said the funds would only be released once both states provide the requested records.

Keep ReadingShow less
Leslie Jones and Sheinelle Jones
TODAY with Jenna & Sheinelle/YouTube

'Today' Show Co-Hosts Completely Lose It After Leslie Jones Picks Up 'Oompa-Loompa' Sheinelle Jones In Hilarious Viral Clip

Saturday Night Live alum Leslie Jones is well-known for her hilarious off-the-cuff commentary and roasting prowess, and she's bringing those side-splitting talents now to her new HGTV show, Roast My Rental.

The show is centered around laughable first impressions, as Jones steps into a rental space and roasts it based on the first things she sees, like smells, questionable design choices, and weird decor. Then, she sticks around to help the owners flip the space into something people will actually want to rent.

Keep ReadingShow less
Chloe Kim's lighthearted Facetune PSA went viral.
Jemal Countess/Getty Images for TIME; @chloekim/TikTok

Olympic Snowboarder Chloe Kim Sparks Debate After Calling Out Fans Who Only 'Facetune' Themselves In Photos With Her

Olympic snowboarder Chloe Kim is used to making headlines for what she does on the slopes. This week, though, she's going viral for something entirely different: a TikTok calling out fans who "Facetune" themselves in photos with her while leaving her completely unedited.

For anyone who's blissfully unfamiliar, Facetune is a photo-editing app that's become a social media staple, offering everything from skin smoothing and teeth whitening to facial reshaping and AI-powered filters. Some people use it with a light touch, while others opt for a much more dramatic transformation—but either way, it's a common part of posting selfies online.

Keep ReadingShow less