If you haven't heard of the Orolay Down Jacket, you're behind the times.
The jacket, which sells for $130 on Amazon, is described on the site as "windproof, warm and comfortable."
It turns out this description is so true that wearers decided to start an Instagram account devoted entirely to pictures of people in the Amazon coat!
The Instagram group is creatively called:
With a 4.2-star rating and 6,029 reviews, the coatt is a bona fide hit on Amazon, far surpassing the success of the site's other Orolay coats.
To show off the success of their beloved jacket, @Theamazoncoat is holding The Amazon Coat Challenge, where they hope to find an Orolay wearer in every one of the fifty states.
So far, they've already knocked off what one would imagine to be some of the more difficult areas: Texas, California, and Florida.
Although people in those states will readily admit they get out their arctic gear whenever the temperatures dip below 50 degrees.
Many Twitter users were either excited to try the coat or are wearing one RIGHT NOW.
First day of snow ❄️ and @DeannaLites and I are keeping warm with the same coat 😂 #orolay #wintercoat https://t.co/KMVjDcqhme— Zahra (@Zahra)1541773345.0
i am one of many https://t.co/HNCEclFOE7— Sarah Todd (@Sarah Todd)1548376761.0
Almost everyone at Stonesong had heard of the Amazon coat. The world is so weird.— Melissa Edwards (@Melissa Edwards)1548366194.0
This coat is what dreams are made of @amazon https://t.co/Vz0rCRa15c— POPSUGAR Fashion (@POPSUGAR Fashion)1548439924.0
There were, however, a few who didn't understand the hype.
@HuffPost But it’s s ugly— Mysomerset (@Mysomerset)1547944247.0
@HuffPost Ugly— Ben van Lotje (@Ben van Lotje)1547942008.0
@HuffPost So ugly— Mysomerset (@Mysomerset)1547944298.0
Still, the coat is both fashionable and powerful...
@NicoleLitAgent i was talking about it with a friend and then it showed up on some vague "influencer" in her buildi… https://t.co/0nIaeZEu1m— Melissa Edwards (@Melissa Edwards)1548428575.0
In the nearly one year since the article went up, the humble Orolay jacket has gone mainstream (and also up in pric… https://t.co/l9mx8UosGP— New York Magazine (@New York Magazine)1548375000.0
At just over $130, many consider the jacket a steal—grab one before the polar vortex freezes over the entire country and get ready to take shelter inside of it!