Just in time for Pride Month, Walmart is selling a special ice cream just for the gays!
And it's deliciously NSFW.
Just kidding, not really.
Walmart is selling an ice cream for LGBTQ+ Pride Month, but it's actually pretty tame.
But drag queen, RuPaul's Drag Race alum and Drag Race Canada host Brooke Lynn Hytes—Queen of the North—had the internet thinking Walmart was selling a very *ahem* adult, not to mention scatalogical version of the Pride ice cream with a very clever Photoshop.
People are applauding Hytes for cleverly satirizing Walmart's attempt at pandering to the LGBTQ+ community during Pride Month.
See Hytes' tweet below.
Hi Gay… pic.twitter.com/X9ylxPzsQC
— Brooke Lynn Hytes (@Bhytes1) May 28, 2022
In Hytes' tweet, the ice cream's description reads:
"Twink flavored, fudge-packed ice cream with corn and peanuts."
Well, that is definitely an ice cream-based take on gay male life that many gay men would recognize, even if it's not exactly, you know... appetizing.
Thankfully, it's just a joke cooked—or shall we say scooped?—up by Hytes, a drag queen known for her sense of humor on the Canadian version of RuPaul's Drag Race.
Walmart's actual Pride-themed ice cream for its Great Value in-house discount brand was released a couple weeks ago, and is far more tame.
from walmart
Its description reads:
"White chocolate-flavored ice cream with brownies and cherries."
What any of that has to do with the LGBTQ+ community is anyone's guess, but it at least sounds delicious.
The Pride ice cream comes on the heels of the retailer releasing a red velvet-flavored Juneteenth-themed ice cream as well. Backlash quickly ensued.
Many people felt the ice cream flavor was pandering to the Black community instead of supporting Black-owned businesses—not to mention making light of Juneteenth's ties to slavery—and the retailer pulled the ice cream.
Walmart's Pride-themed ice cream—and corporate pandering to LGBTQ+ Pride in general—are inspiring similar eye-rolls from people who feel it is an empty and patronizing gesture, especially given the political climate surrounding LGBTQ+ issues right now.
In that context, Hytes' tweet seemed to many like the perfect satire of Walmart's trying-too-hard approach.
I actually can't tell if this is a gag or not https://t.co/eRpgPm9uyW
— ✨️💫space clownboy🤡🤠 (@Narrrsss) May 29, 2022
Ok but how many calories?
— Detox... (@TheOnlyDetox) May 29, 2022
pic.twitter.com/qKr0XOEqfp
— DSG (@zorrento14) May 29, 2022
finally, an ice cream that will leave you saying ‘I don’t remember eating corn!’
— spencer fritz (@spencerfritz) May 28, 2022
You’re telling me a twink flavored this fudge?
— 🖤✨Uriah✨🖤 (@TheUriahPearson) May 28, 2022
Walmart has gone too far. https://t.co/PqEM01VKp4
— Quickk (@quickk2830) May 29, 2022
Many felt Walmart's Pride ice cream was nearly as ill-conceived as its Juneteenth flavor.
First the Juneteenth ice cream and now Pride. Chiiiiillllleeee 🙄 @Walmart is doing the most 😐 pic.twitter.com/00VTIB2o58
— You can pick my brain when that invoice is paid. (@DrBWillingham) May 22, 2022
I promise you, as an LGBTQ+ Walmart employee myself, pride ice cream isn't something we want. And black people don't want Juneteenth ice cream.
This isn't "wokeness", it's corporations trying to profit off of minorities by acting like they care about us https://t.co/S4xwqR0Rhc
— Just DP 🏹🌿 (@DeadpoolLIFE69) May 25, 2022
they go together so well 🙂 pic.twitter.com/uD7M4tcgI3
— 𝓣𝐨𝐧𝐢 (@simpinforvanjie) May 28, 2022
Walmart clearly didn’t learn its lesson from the Juneteenth ice cream
— Rachel Barabash they/them (@Rachel_Barabash) May 28, 2022
Especially in these times of all-out assault on LGBTQ+ rights, nothing says Pride like white chocolate ice cream.
Thanks Walmart!