People Are Falling In Love With This UPS Driver Who Takes Selfies With the Adorable Dogs on His Route

They say if you love what you do you'll never work a day in your life.

For one UPS driver with a passion and a camera the saying seems to be true.

When New Orleans UPS driver Jason (Jay) Hardesty was reassigned a new neighborhood he noticed many of the dogs along his delivery route were rather friendly. So Jay began taking selfies with them and showing off the pics on Instagram.

His heartwarming hobby has turned into a viral hit. People are falling in love with the charming series.

Now every Friday Jay posts a new selfie with one of the friendly pups he encounters along his route under the hashtag #PupsofJay.

In an interview with INSIDER Jay talked about how the series came to be.

"My old route that I was on, the dogs in that area weren't really too friendly. They would always want to be guard dogs, or aggressive dogs because it was more of a family area."

"But when they moved me to a certain part of town which has not as many families, the dogs are a lot nicer."

"I realized they would let you pick them up and pet them,."

"So I guess maybe a few years ago I started throwing up a dog on it every week. Just a cute pup."

Once a local secret, Jay's account skyrocketed to national attention after one of his two-legged customers, New York Times best selling author Jami Attenberg, decided to tell others about the priceless selfies.

Over night Jay went from 2000 followers to more than 40,000 and now his adorable series of selfies are spreading joy well beyond New Orleans.

Jay, who also enjoys taking photos of the vibrantly colored homes around NOLA, told INSIDER that despite meeting many more friendly pooches during the week, he limits himself to just one post, usually on Friday's to end the work week on a high note.

"I don't want my account to be known as a dog account, but I'll still find a cute dog and post it that week."

For more of Jay's precious pups you can find him on Instagram @jhardesty.