Skip to content
Search AI Powered

Latest Stories

People Divulge The Luxury Brands That Only The Super Rich Know About

Well dressed man wearing a gold watch
person wearing white dress shirt

Reddit user Halyycon asked: 'What are the “quiet” luxury brands that only the super rich know about?'

We all have brands or companies that we might admire from afar (or at the very least via their website or catalog), but know we will likely never shop there ourselves.

For the simple reason that their products and merchandise are simply out of our price range.


As a result, we may find ourselves like Holly Golightly at Tiffany's while window shopping, but never actually making a purchase.

However, there are some brands that are so luxurious, that even catalog or window shopping is out of the question.

As they are not only luxurious but also exclusive, only a certain few even know of their existence.

Redditor Halyycon10 was curious to learn about any and all of the luxury brands that cater exclusively to the wealthiest people on earth, leading them to ask:

"What are the 'quiet' luxury brands that only the super rich know about?"

Allow Me To Take You Upstairs...

"An Italian friend arranged a visit to a Murano glass gallery."

"After the general public cleared out of the public showroom, the gallery's people took us up some stairs to the 'real deal' gallery with shelves full of breathtaking art pieces."

"We admired one vase on a shelf, but were told that it would never be offered for sale -- it was too important as part of the island's legacy & heritage."

"I think that the way we zeroed in on it somehow convinced them that we were top art dealers "'in stealth mode'."

"For the rest of the afternoon, we were treated like VIPs."

"What a day that was...."-- funhousefrankenstein

Uncharted Territory

"I work in the Luxury Travel industry."

"I know quite a few."

"Exclusive Resorts is an invite-only membership club for very high-end travel."

"They don’t post their prices online, but I know people that work there."

"They have personal cell phone numbers for people like Jeff Bezos, Waltons, and people that live at that stratospheric titan of industry level."

"Their cheapest membership package is $100,000 to join, and can run up to $250,000."

"That’s just the price to join the club."

"You have to pay for any travel you want to book on top of that."

"They have a $600M portfolio of properties they own throughout the world, that only their members have access to."

"Want to guarantee availability for a finish-line view villa in Monaco during the Grand Prix?"

"Want to get a ski-in cabin next to the Walton’s cabin in Aspen over Christmas?"

"Want a luxury penthouse in Paris during fashion week?"

"These are your guys."

"They cap their membership at 3,000 people, so you may have to wait for a long time until you can get in."

"Another interesting one: White Desert is your tour operator of choice if you want a private expedition with your buddies to the South Pole."

"Their packages can run $100,000+ per person for a private jet to their base camp on the Antarctica plateau and then another custom-build ski-plane transfer to their camp on the South Pole."- El_mochilero

Giphy

Nothing More Valuable Than A Good Night's Sleep...

"Duxiana."

"For people who can buy a mattress that costs as much as a car."- Hot-Dress-3369

A Perfect Fit...

"Tailors on Saville Row."

"Wealthy people get their clothes custom made."- mecyh

Nothing To Give It Away...

"I had a rich friend once tell me that Gucci is what poor people think rich people wear."

"Since then I noticed that all of her clothes fit perfect, but she never has logos on anything."- hoptownky

gucci GIFGiphy

These Boots Might NOT Be Made For Walking...

"John Lobb bootmaker in St James."

"Make beautiful handmade shoes for royalty, celebrities and rich types."

"They are well known but not a household name."- queenirv

Free For All...

"I used to be of the opinion that really wealthy people wore stuff that you wouldn't really notice, but disappointingly (having spent some time around folks with extreme wealth recently), the true answer is just: whatever the hell they like."

"If someone really liked branded gear before they were wealthy, you'd better believe they're going to be dressed like Ali G once they make it big."- AvaRCordero

Pay Up To Dress Down...

"Jeff Goldblum was on the Conan podcast and talked about where he got his jeans."

"It was from this hard-to-find shop in New York that not many people had heard of.

Come to find out, not surprisingly, their jeans are insanely expensive, and only the very rich could afford them." - Reddit

Jeans Pants GIF by Post MaloneGiphy

For All Your Million Dollar Needs...

"Buy a copy of The Robb Report magazine at a bookstore and marvel at the insane ads in the back for private jets, yacht brokers, military level trained personal protection Belgian Malinois guardian dogs, personal protection security firms staffed by former US Secret Service and retired Tier 1 operators only in their early 40s and fit with 20 years experience, and even crazier stuff."

"Pfft buying a $400 pair of jeans is pedestrian when you have Taylor Swift money and roll in 2 fully armored Escalades and are escorted on errands by a phalanx of guys in black polo shirts and jeans who have been places and done things in sandy countries that are still classified."- scots

Cruisin...

"Amels."

"They are one of the best super yacht manufacturers in the world with over 100 years of experience."- theassassintherapist

Before You Show Off That Logo...

"Almost all of the well known luxury brands have several lines. "

"The ones with logos all over them are typically the cheapest (I’m looking at you LV, Gucci) etc. which is why they’re so common."

"The same companies will have more exclusive lines that are much more expensive, usually more classic in style, and they’re not covered in logos, so you’d never know what brand they are unless you’re really into that kind of thing."

"For example, my wife wanted to buy me a nice wallet, so we went to the LV shop."

"I liked one that had no logo on the exterior of it, just simple grey leather, and it cost twice as much as the ones with 'LV' stamped all over them."- ToothbrushGames

Black Friday Christmas GIF by FOX TVGiphy

People Go Nuts For Interior Design

"Zuber & Co."

"Crazy expensive wallpaper and room dividers/panels."

"I love old rococo and baroque things so happed to walk by their store in NYC."

"Stopped in due to the patterns and quickly realized I do in-fact NOT have thousands of dollars per ft for wallpaper."

"For example $5,000 - $30,000 per panel."- Reddit

It's About Time

"When I met my wife she worked selling high end watches."

"Talking about it on our first date I said ‘oh like Rolex and stuff?’"

"She said ‘Rolex customers are just new money, drug dealers and old men'."

"'If people contact us wanting one we just direct them to a watch shop'."

"Then rattled off a list of about 10 makers I’d never heard of which her international clients would fly here just to try on."

"I was wearing a Luminox at the time which I thought was pretty badass but all of a sudden I felt like a kid running around with that gadget from Ben 10."- StrangledByTheAux

As the saying goes, "if you have to ask, you can't afford it!"

Though it must be said, there is also absolutely NOTHING wrong with shopping for watches at a watch shop.


More from Trending/best-of-reddit

Donald Trump
Kevin Dietsch/Getty Images

People Bring Receipts After White House Claims Photo Of Trump Asleep During Oval Office Event Was Just Him 'Blinking'

After President Donald Trump appeared to fall asleep during an event on maternal health in the Oval Office on Monday, people brought the receipts when an official White House account claimed he was simply "blinking."

The event was used to launch moms.gov, a new federal resource hub focused on prenatal care, nutrition, and postpartum support, along with information on employer fertility benefits and expanded childcare options, including assistance for stay-at-home parents.

Keep ReadingShow less
Dr. Mehmet Oz
Kevin Dietsch/Getty Images

Dr. Oz Just Made An Alarming Comment About Fertility Rates That Sounds Straight Out Of 'The Handmaid's Tale'

Dr. Mehmet Oz, President Donald Trump's administrator of the Centers for Medicare & Medicaid Services, made an alarming comment about fertility rates, declaring that 1 in 3 Americans are "under-babied."

In the United States, infertility affects roughly 9% of men and 11% of women, while globally the figure is estimated at about one in six people.

Keep ReadingShow less
Donald Trump Jr.; Donald Trump
Andrew Harnik/Getty Images; Mandel Ngan/AFP via Getty Images

Don Jr.'s Old Tweet Praising His Father For Avoiding War With Iran Just Resurfaced—And It's Aged Like Milk

As President Donald Trump's war with Iran rages on, his son Donald Trump Jr. is facing criticism after an old tweet he wrote praising his father for avoiding war with Iran resurfaced.

Back in April 2024, the president's eldest son wrote the following on X:

Keep ReadingShow less
Images of Savannah and Nancy Guthrie
@savannahguthrie/Instagram

Savannah Guthrie Shares Heartfelt Video Of Her Missing Mom On Mother's Day: 'We Miss You With Every Breath'

Today co-host Savannah Guthrie's mother, 84-year-old Nancy Guthrie, was declared missing on February 1, 2026, after she did not routinely arrive at church that morning, and a well-check confirmed that her home was empty and the door was left wide open.

Due to her need for multiple medications, including for her pacemaker, and her limited mobility, the Pima County Police Department deemed her case a high priority, soon welcoming the help of the FBI.

Keep ReadingShow less
Donald Trump; Robert Jeffress
Kevin Dietsch/Getty Images; Fox News

Trump Backs Pastor's Claim That He Has A 'Better Understanding' Of The Bible Than Pope Leo—And People Are Furious

On Saturday, MAGA Republican President Donald Trump chose to promote an interview with controversial anti-LGBTQ+ Baptist minister Robert Jeffress by posting a clip from Fox News on Truth Social. In the interview, Jeffress repeatedly stroked Trump's ego, flattering him incessantly.

A Fox News contributor, Jeffress was on to talk about Secretary of State Marco Rubio's visit to the Vatican to give Pope Leo XIV a crystal football.

Keep ReadingShow less