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A UK advertisement gone wrong has caused a great bust debacle for the model, whose editing job made it appear as though she had one giant breast.
Lounge Underwear, the company which ran the ad, were trying to promote their new line of lingerie when they ran an Instagram story that caused hilarity across the internet.
I thought this lassie on lounge underwear ads had one giant tit but obv it\u2019s so you can see the lace xxpic.twitter.com/0qSDJ74zge— jen (@jen) 1631815850
what great advertising— bromley (@bromley) 1631973402
Another unrealistic body expectation for women— HAM Slice (@HAM Slice) 1631952927
I think that\u2019s Nicki Minaj\u2019s wee sister after her Covid jab— him with the red Alfa \ud83c\udf40 (@him with the red Alfa \ud83c\udf40) 1631957165
The poor editing job seems to just be a case of wrong place, wrong time--the circle zooming in on the lace is unfortunately placed directly over the model's breast, making it appear enlarged.
"Who the f**k received this ad design and thought 'yes this looks fine, nothing weird stands out to me, approved,'" said one annoyed user, "and why are they allowed to be in charge?"
Another user simply said:
"Graphic design is my passion."
I guess the model had no control over the final print. https://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026pic.twitter.com/l93OUXmXG7— GMeidaSusie (@GMeidaSusie) 1632206900
She only got the first Pfizer shothttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— Liam Nissan\u2122 (@Liam Nissan\u2122) 1632171448
Are we sure she\u2019s not someone\u2019s cousin from Trinidad?https://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— Libbiesota-Public Defender Stan \ud83c\udf77,\ud83c\udfdd,\ud83c\udf77,\ud83e\uddf6, and\ud83c\udf77 (@Libbiesota-Public Defender Stan \ud83c\udf77,\ud83c\udfdd,\ud83c\udf77,\ud83e\uddf6, and\ud83c\udf77) 1632171282
this is actually my cousin's friend. she got the vaccine and her left tit became swollen. she was weeks away from getting married, now the guy called off the wedding. so just pray on it and make sure ur comfortable with your decision, not bullied.https://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— spork (@spork) 1632103212
finally a realistic representation of a natural female bodyhttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— ell (@ell) 1631998754
The brand themselves posted a reaction of them finding out they had made the editing error:
You thought your Monday was bad? Try coming into the office to discover you\u2019ve gone viral for making a design boob-boo\u2026 pic.twitter.com/bRTBlHURJ9— Lounge Underwear (@Lounge Underwear) 1632161448
And the model said she got a good laugh after she was kept "abreast" of the situation.
"I completely understand what Lounge was going for with this photo, trying to highlight the stitching/pattern on the bra, but maybe there could have been better placement for the 'enhanced' photo."
me after getting pfizerhttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— ria (@ria) 1631989232
Nicki Minaj's cousin's baby momma after getting the COVID vaccinehttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— The Philosophy student (@The Philosophy student) 1632172080
Who approved thishttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— Amina Mohammed M.D (@Amina Mohammed M.D) 1632006647
My breast after the vaccinehttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— \ud835\udd75\ud835\udd86\ud835\udd98\ud835\udd92\ud835\udd8e\ud835\udd93\ud835\udd8a | \ud835\udd6d\ud835\udd91\ud835\udd94\ud835\udd94\ud835\udd89\ud835\udd97\ud835\udd86\ud835\udd9e\ud835\udd93\ud835\udd8a \ud835\udd7e\ud835\udd99\ud835\udd86\ud835\udd93 (@\ud835\udd75\ud835\udd86\ud835\udd98\ud835\udd92\ud835\udd8e\ud835\udd93\ud835\udd8a | \ud835\udd6d\ud835\udd91\ud835\udd94\ud835\udd94\ud835\udd89\ud835\udd97\ud835\udd86\ud835\udd9e\ud835\udd93\ud835\udd8a \ud835\udd7e\ud835\udd99\ud835\udd86\ud835\udd93) 1631987567
finally some real representation of womenhttps://twitter.com/jennifergalttt/status/1438566061176147968\u00a0\u2026— c (@c) 1631984437
The model said she has no hard feelings, and the brand don't seem to have fired anyone...yet.