Sponsors have begun pulling their advertisements from Sean Hannity's Fox News program after the commentator featured Alabama Senate candidate and alleged sexual predator Roy Moore on his show. Now the beverage brewing company is facing a boycott threat for backing out of sponsoring the conservative news channel, but they're not the only ones.
Realtor.com, 23 and Me, Eloquii and Nature's Bounty joined Keurig in pulling their ads from Hannity's show after the controversial coverage of the sexual misconduct allegations against Moore.
The allegations came to light on Thursday with the Washington Post's report of four women who alleged that Republican Roy S. Moore made unsolicited sexual or romantic advances on them when they were teenagers, and Moore was in his 30s.
Most disturbing of all the alleged victims was his inappropriate sexual misconduct towards 14-year-old Leigh Corfman.
He denied the allegations and issued a statement maintaining his innocence, proclaiming, “These allegations are completely false and are a desperate political attack by the National Democrat Party and The Washington Post on this campaign.”
&ref_url=https%3A%2F%2Fwww.nytimes.com%2F2017%2F11%2F09%2Fus%2Fpolitics%2Fmcconnell-roy-moore-sex-teenagers.htmlOther conservatives supported him.
John Skipper, 66, a former chair of the Mobile County Republican Party dismissed the accusations as “total contrived media garbage.”
“Most of them will not be shocked,” he added, “and will rather be expecting these shenanigans being pulled by the Democrats as standard operating procedure.”
Keurig, along with the other four companies, announced on Twitter that they would be pulling their ads from the show, but they did not mention Sean Hannity giving Moore a platform as the reason for their decision.
&ref_url=https%3A%2F%2Fwww.cnbc.com%2F2017%2F11%2F12%2Fkeurig-advertisers-cut-ties-with-hannity-after-moore-coverage.html &ref_url=https%3A%2F%2Fwww.cnbc.com%2F2017%2F11%2F12%2Fkeurig-advertisers-cut-ties-with-hannity-after-moore-coverage.htmlCompanies distancing themselves from Hannity's program is not a new development. In August, Media Matters encouraged other enterprises to stop backing the Fox host.
In September, Cadillac pulled their commercials from the Fox program after Hannity's response to the white nationalist rally in Charlottesville, Virginia.
Hannity's supporters bashed Keurig for taking a political stance and launched a hashtag #BoycottKeurig campaign that quickly began trending on Twitter.
Former Keurig customers were no longer happy to support their products and declared they would be returning previously purchased products.
&ref_url=https%3A%2F%2Fwww.cnbc.com%2F2017%2F11%2F12%2Fkeurig-advertisers-cut-ties-with-hannity-after-moore-coverage.htmlThey began bashing the product.
And the opposition was just as loud.
And plugs for the product were in!
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