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Sponsors have begun pulling their advertisements from Sean Hannity's Fox News program after the commentator featured Alabama Senate candidate and alleged sexual predator Roy Moore on his show. Now the beverage brewing company is facing a boycott threat for backing out of sponsoring the conservative news channel, but they're not the only ones.
Realtor.com, 23 and Me, Eloquii and Nature's Bounty joined Keurig in pulling their ads from Hannity's show after the controversial coverage of the sexual misconduct allegations against Moore.
On Monday of next week we will start our largest #FireHannity push to date. Child molesters like Roy Moore don’t de… https://t.co/biGCHBoOu8— Scott Dworkin (@Scott Dworkin) 1510368201.0
The allegations came to light on Thursday with the Washington Post's report of four women who alleged that Republican Roy S. Moore made unsolicited sexual or romantic advances on them when they were teenagers, and Moore was in his 30s.
Most disturbing of all the alleged victims was his inappropriate sexual misconduct towards 14-year-old Leigh Corfman.
He denied the allegations and issued a statement maintaining his innocence, proclaiming, “These allegations are completely false and are a desperate political attack by the National Democrat Party and The Washington Post on this campaign.”
The Obama-Clinton Machine’s liberal media lapdogs just launched the most vicious and nasty round of attacks against… https://t.co/sTTFN21ANP— Judge Roy Moore (@Judge Roy Moore) 1510271217.0
Other conservatives supported him.
John Skipper, 66, a former chair of the Mobile County Republican Party dismissed the accusations as “total contrived media garbage.”
“Most of them will not be shocked,” he added, “and will rather be expecting these shenanigans being pulled by the Democrats as standard operating procedure.”
Keurig, along with the other four companies, announced on Twitter that they would be pulling their ads from the show, but they did not mention Sean Hannity giving Moore a platform as the reason for their decision.
@GoAngelo Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partn… https://t.co/8bgMb1NFf7— Keurig (@Keurig) 1510422386.0
&ref_url=https%3A%2F%2Fwww.cnbc.com%2F2017%2F11%2F12%2Fkeurig-advertisers-cut-ties-with-hannity-after-moore-coverage.html
Companies distancing themselves from Hannity's program is not a new development. In August, Media Matters encouraged other enterprises to stop backing the Fox host.
In September, Cadillac pulled their commercials from the Fox program after Hannity's response to the white nationalist rally in Charlottesville, Virginia.
Hannity's supporters bashed Keurig for taking a political stance and launched a hashtag #BoycottKeurig campaign that quickly began trending on Twitter.
Former Keurig customers were no longer happy to support their products and declared they would be returning previously purchased products.
@Keurig @dtcav Keurig, thank you bringing this to our attention. Seeing you have opted to stop your ad from airing… https://t.co/g8zKaDVIlj— Νια (@Νια) 1510463420.0
They began bashing the product.
@Keurig Keuring is an environmental nightmare. Those plastic cups never recycle and hard to decompose. #BoycottKeurig— T'PARI (@T'PARI) 1510509106.0
@Keurig @GoAngelo You’ve done it now Keurig, you’ve pi**ed off us Patriots! I have been buying one since they first… https://t.co/FAbbaPTlxX— 🚂PERSIST FOR TRUMP (@🚂PERSIST FOR TRUMP) 1510509747.0
@Keurig @GoAngelo Thrown out my #BoycottKeurig & replaced w/Bella K Cup !! https://t.co/XyC1rKHUUT— Deplorable Fishing Goddess 🎣🤩 (@Deplorable Fishing Goddess 🎣🤩) 1510517546.0
And the opposition was just as loud.
@usaforyoubruv @Keurig @GoAngelo So is your family ok with supporting @seanhannity who supports pedophiles?— Jamie Scoles (@Jamie Scoles) 1510429093.0
And plugs for the product were in!
@Keurig @GoAngelo I wanna find a house w/ a dozen kitchens, so I'll have somewhere to put all the @Keurig products… https://t.co/iIsToXMBNd— Andrew Hodge 🇺🇸❄️ (@Andrew Hodge 🇺🇸❄️) 1510511169.0
@andruhodge @Keurig @GoAngelo @seanhannity A Keurig in each room sounds like a good plan to me. Coffee in the showe… https://t.co/Tf6yDvLjuy— WriterGirl007 (@WriterGirl007) 1510517050.0
@andruhodge @Keurig @GoAngelo @seanhannity Christmas gifts for all!— sheree rosemond (@sheree rosemond) 1510519499.0
@Keurig @GoAngelo Well done. Will continue to use your products. Hopefully you will pull all your ads from Fox.— Kim Robbins (@Kim Robbins) 1510519568.0
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