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Just as your country's men's soccer team is losing in front of the whole world, why not take the time to make an out-of-date, pie-faced misogynist comment on Twitter?
Recently, TalkSPORT founder Kelvin MacKenzie took to Twitter to complain about his true issue with the men's World Cup going on right now.
Too many women commentators.
\u201cWhy has ITV loaded its World Cup punditry with women? Fans want experts who have lived the game at the highest level. That can't be, and isn't, women. The occasional voice yes, the often dominant voice no.\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
As this take was both not needed at the moment that England's men's team was busy losing to France, as well as deeply wrong and antiquated—and because soccer has many fans who are women—MacKenzie was promptly rebuked for his comment.
Really, reactions fell into two types.
First there were those who expressed how wrong and misguided the take was, also taking an opportunity to point out MacKenzie's own problems.
\u201c@kelvmackenzie Big game tonight, mate. \n\nNot the time to be broadcasting your obvious insecurities and sexist mindset & focus on the game itself.\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
\u201c@kelvmackenzie Honestly whenever I see your tweets I feel embarrassed to share your gender\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
\u201c@kelvmackenzie Why are you so threatened by women Kelvin?\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
\u201cMummy issues says what.\u201d— That Baratheon Girl \ud83c\udf77\ud83c\uddea\ud83c\uddfa\ud83c\udf39 (@That Baratheon Girl \ud83c\udf77\ud83c\uddea\ud83c\uddfa\ud83c\udf39) 1670773731
\u201cBloke woken up from 1960s cryogenic freezing experiment.\u201d— India Willoughby (@India Willoughby) 1670760632
And then there were those who addressed the hypocrisy in the tweet itself.
MacKenzie wanted world-class coverage but failed to remember the only England national team to win a cup recently—since 1966—is the Lionesses.
England's women's team won the Euro Women's Cup earlier this year.
\u201c@kelvmackenzie Too right mate - spot on! It\u2019s not like our women have won any major tournaments lately.\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
\u201c@kelvmackenzie Women....!....Know your place\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
\u201c@kelvmackenzie When was the last time the men's national side won a top international tournament? When was the last time the women's national side won a top international tournament!? #HerGameToo\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
\u201c@kelvmackenzie Possibly because the only England team to win a trophy since 1966 has been the Women's Team?\ud83e\udd14\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
Overall, the response was a grumpy eyeroll, as this is another example of a White, cisgender heternormative man commenting how much he doesn't like it when his previously male-dominated field is even slightly more diverse.
\u201cLocal man disturbed by listening to women speak for 20 minutes.\u201d— Christian Christensen (@Christian Christensen) 1670756463
One responder summed up the feeling MacKenzie is showing off.
\u201c@kelvmackenzie \u201cWhen you\u2019re accustomed to privilege, equality feels like oppression\u201d\u201d— Kelvin MacKenzie (@Kelvin MacKenzie) 1670694522
The world cup continues into the semi-finals this week, complete with commentators of all genders.