This self-own actually happened and we're loving every minute of it.
The MIT Technology Review recently published an article titled, "The hipster effect: Why anti-conformists always end up looking the same" which explained why all hipsters end up looking like each other in their efforts to make a "counter-cultural statement."
And at the top of the article?
A photo illustration of a random hipster with copies of himself.
Then the researchers received an angry email from a man who accused the publication of "slandering" him when he saw himself being used as the lead illustration for the article.
MIT Technology Review editor-in-chief Gideon Lichfield explained what happened in a thread to his followers.
It was an ordinary day... until:
This happens:
And then this:
AND FINALLY:
Yes, you read that 100 percent correctly.
That angry hipster we were just talking about?
That wasn't even him in the photo. He ended up proving the researchers right.
People thought it was hilarious... and let's face it, it was.
So ridiculous yet so poetic.
Oh, the irony!
