When reality TV star Kourtney Kardashian followed in her famous sisters' footsteps and launched her own company, many people couldn't help but notice a similarity to a certain other celeb-led lifestyle brand.
Ever since the 2019 launch of Kardashian's wellness company, Poosh, the star has been accused of copying Gwyneth Paltrow's Goop.
The sites have similar-sounding nonsense names and offer similar content in the "be the best possible you--if you can afford it" vein.
But one person not having the rip-off narrative is Gwyneth Paltrow herself. After a fan asked her on Instagram if she's angry about Kardashian's plagiarism, Gwyneth shut them right down, chalking the controversy up to misogyny.
See a screenshot of Paltrow's response on her Instagram Story below.
The fan asked:
"Are you upset that Poosh copied you?"
Presumably Paltrow received hundreds or even thousands of questions, so it's telling that she chose this as one of the ones to answer.
Making clear she doesn't buy into the narrative that Poosh is a Goop rip-off, Paltrow pointedly delved into our culture's tendency to want to pit women against each other at every chance we get. She wrote in response:
"This idea that women need to be in competition is legacy patriarchy bullshit; there is room for EVERY woman to fulfill her dreams."
"I used to fall prey to this kind of thinking years ago, so I understand where it comes from."
Paltrow went on to say that she's just happy for Kardashian's and other wellness influencers' successes, and praised the star as a "really good person."
"Now, I get so happy when I see new wellness businesses."
"There is a place for all of us, plus @kourtneykardash is a really good person"
Paltrow ended the post with "#KRAVISFOREVER," a reference to Kardashian's wedding to Blink-182 musician Travis Barker, which took place in Italy over the weekend.
Though Paltrow may have taken a circumspect view of Poosh, many on social media weren't on board with her sunny view of the situation.
Gwyneth Paltrow finally speaks up about Kourtney Kardashian copying her website goop Courtney‘s website is called Poosh just more confirmation that the Kardashian Jenners are nothing but a bunch of copycats they’re not original enough or smart to create their own businesses pic.twitter.com/M8Cm4d0TgS
— Michelle Brione (@MichelleBrione7) May 22, 2022
Poosh will NEVER be Goop
— "Meleessa" (@thatafrobitch) May 21, 2022
What's original about the Kardashians? Copying others is what they do. Kendall copied her rum right down to the logo
— 9th_Child 💋 (@9th_Child) May 22, 2022
"Why would I see it as a bad thing that there are other Snake-Oil Salesmen validating the 'need' for my lifestyle brand?"
Two rich dangerous idiots making money off of being rich dangerous idiots....but let's all be so happy that there's no bad blood between them
— Welcome To Sunnydale (@Wlcm2Sunnydale) May 22, 2022
Though most certainly shared Paltrow's shout-out to "KRAVISFOREVER"--the pair's wedding has far outstaged the imagined beef between Kourtney and Gwyneth, for better or worse.
I’m not normally a veil person but this veil from Kourtney Kardashian wedding is going to live in my head rent free. I’m obsessed. pic.twitter.com/jbMCJSwO3w
— Misha (@ThatsSoMisha_) May 22, 2022
So happy for Kourtney Kardashian!! We watched Scott wreck havoc in her life for like a decade. She totally deserves a nice dude who is obsessed with her
— JC (@_kissedcaramel) May 22, 2022
Kourtney Kardashian is one of the many proofs that you can be with someone for years wasting your time and then you meet someone new who can become your soulmate and change your whole outlook on life in no time.
— 𝐵𝑒𝑒𝑌𝑜𝑛𝑐𝑎 (@beelatoya_) May 16, 2022
I might be one of the very few people that LOVE seeing kourtney and travis all over each other. That easy, genuinely happy relationship really feels like bliss, even through conflict. You want to get up everyday and be with that person. I wish this for every woman 🙏🏾😭
— Daecery C. (@daecery) May 17, 2022
Kourtney Kardashian found the love of her life in her 40s . Still hope
— Beautiful Nightmare 🤍 (@mzveesooflii_) May 21, 2022
Good on Paltrow for taking the high road!