A Florida Museum Has Created A Deepfake Version Of Salvador Dalí That Can Interact With Guests—And It's Truly Surreal

The Dali Museum/YouTube

Deepfakes have been getting quite a bit of coverage lately, but most of those stories focus on the negative implications of the technology—or the vaguely disturbing—but there is potential for some pretty amazing things too.

An excellent example of this is a new project of The Dalí Museum: an interactive experience where museum-goers can learn more about Dalí by talking to him.

The project led to a new permanent exhibit throughout the museum called Dalí Lives.

A series of human-sized screens have been placed around the museum that allow patrons to interact with an AI recreation of Dalí himself.

The AI was trained with actual footage of Dalí, and uses his actual words—speaks as he would.

Nathan Shipley, technical director of the project, said:

"In order to actually train this AI to reproduce Dalí's likeness, we started with finding the right footage of Dalí."
"Our system learns exactly what he looks like, and how his mouth moves, and how his eyes move, and his eyebrows and every little detail about what makes Dalí Dalí."

This required an amazing amount of time and effort on the part of the creative team behind Dalí Lives. Hours spent finding the best frames of video for the AI to learn his appearance and mannerisms, and more hours researching his quotes and manner of speaking.

Jeff Goodby, co-chair and partner of advertising agency Goodby Silverstein and Partners, described Dalí Lives:

"This is actually a recreated version of Dalí."
"It's not a person playing Dalí with makeup. It is actually Dalí."
"We're very careful to use his words, so that you learn a lot about what he thought and the way he thought."

You can view amazing footage of the recreation of Dalí below:

Behind the Scenes: Dali Lives youtu.be

This isn't just a video of the artist that plays every time someone presses the button on the screen, it is a series of possible interactions that play out in response to the patrons themselves.

A patron could interact with Dalí Lives multiple times, over multiple visits, without necessarily repeating a conversation.

One thing that is consistent, though, is the experience as patrons exit the exhibit. As they say goodbye to Dalí, he asks them if they would like to take a photo together with him.

If they agree, the image of Dalí produces a smartphone and proceeds to take a selfie with the guests.

This photo will then be sent to them via SMS, an especially creative bit of memorabilia.

Social media response to the announcement of Dalí Lives was mixed, but largely positive.

If you are a fan of Dalí, or of machine learning and AI, it might be time to plan a trip to St. Petersburg, Florida.

Dalí Lives is a permanent exhibit, so he's not going away anytime soon. If you want to visit The Dalí Museum, you can buy tickets on their website.

Food, like art, is objective. What we all feel in our mouths is a private thought. Our bodies are chemically defined in so many ways. How we indulge in taste is our our journey. However... somethings don't belong together. Like, it's total revolt against humanity. And pizza is the basic food life force. Don't get crazy with pizza... pizza is beautiful already.

Keep reading... Show less

Weddings are an emotional day for everyone involved. With so many different emotions in the air, ranging from happiness to queasiness to, you can bet something is sure to go wrong. By "wrong," of course, we talk about the moment when a priest or pastor asks if anyone has any objections to the union of the two people and someone feels inclined to say, "I object!"

Keep reading... Show less

Have any of us really thought about the Megalodon? Like, really think about it? Something that large and that intimidating once lived on the planet where it needed to live, eat, and breed. Meaning there was more than one! That's insane to truly comprehend, but the scarier thing is there were once other creatures outside our imaginations that once roamed, or still roam, the Earth.

Keep reading... Show less
  • We've all heard the saying that our loved ones never really leave us after they die.

But what do you do when someone important from your significant other's past won't go—like a previous spouse?

Keep reading... Show less

Natasha Ryce made the mistake of leaving her car window all the way down while visiting her parents in Hemingway, South Carolina.

Unlike the usual outcome of that particular mistake, however, her car didn't end up full of rain.

When her daughter came out and checked the car, it was full of cats!

Keep reading... Show less

PRImageFactory/Getty Images

The controversy over the phrase “OK Boomer" has been raging for the past couple of weeks.

The latest development in the debate is striking many as a bit arbitrary and unreasonable.

Keep reading... Show less