A fast food chain has come up with an alternative to the plant-based burger trend: vegetables made out of meat.
Arby's, probably best known for its roast beef sandwiches, is branding the concept Megetables and has initially come up with a carrot made of turkey.
“Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat," said Jim Taylor, chief marketing officer for Arby's.
“Universally, people know we're supposed to eat vegetables every day. But 90 percent of American's don't eat the recommended amount. So we said if others can make meat out of vegetables, why can't we make vegetables out of meat?"
The "Marrot" is made from whole turkey breast, cooked sous vide, rolled in a carrot marinade and oven roasted.
The Marrot hasn't made it as far as the Arby's menu (Arby's)Arby's
If that sounds like something you'd like to try, there's bad news – the item is not appearing on the Arby's menu just yet.
But Taylor added: “Culinary innovation is one of the key tenants of Arby's. We test more than 1,000 menu items per year, and we remain committed to providing our guests with the highest quality meats in the industry."
People were confused.
@CNN I don’t know whether to laugh or roll my eyes— Larissa Shen (@Larissa Shen) 1561616605.0
@CNN Are the carnivores okay?— Oh, Dredgen mine 🎃 (@Oh, Dredgen mine 🎃) 1561616516.0
@CNN https://t.co/4aj7Lr0XtD— Beth Garza 🎮🧛♀️🧟♀️🕸🕷🕯 (@Beth Garza 🎮🧛♀️🧟♀️🕸🕷🕯) 1561625661.0
@CNN I don't know if I want a a carrot made out of roast beef. But I admire the thought— Customer Disservice (@Customer Disservice) 1561618255.0
@CNN Wut?— skyciel_ 🧢☂️🌺✨ (@skyciel_ 🧢☂️🌺✨) 1561617586.0
@CNN Gross! They're joking, right????— Magdalena Castro (@Magdalena Castro) 1561616764.0
@CNN https://t.co/q2bTtueFNa— Q patriot press the enemy uk🇬🇧🇬🇧🇬🇧 (@Q patriot press the enemy uk🇬🇧🇬🇧🇬🇧) 1561626277.0
@CNN Great more frankenfood— Chris Brett 🇨🇦 (@Chris Brett 🇨🇦) 1561616635.0
@CNN Someone call Arby’s and make sure they’re okay...— Kristen Sutton (@Kristen Sutton) 1561617635.0
What have we wrought?