November 20, 2018 will forever be the day that both Facebook and Instagram were down.
The two social media sites, along with WhatsApp, experienced a 13-hour outage in many parts of the world yesterday.
After its resolution, a Facebook spokesperson reassured users that they were back on track.
"Earlier today, a server configuration caused intermittent problems across all apps globally creating a degraded experience for users. The issue has since been resolved, we are back to 100 percent for everyone and we're sorry for any inconvenience."
The timing of the outage could not have been worse.
In the United States, consumers and retailers alike are gearing up for one of the biggest days of the year — Black Friday.
After the Dow Jones dropped more than 500 points on Tuesday, retailers who advertise on Facebook and Instagram were probably especially troubled by the outage.
This is not the first time Facebook went down this month.
On November 12, more than 65,000 people reported issues with Facebook on Downdetector.
On that day, people took to the always-trusted Twitter to air their social media woes.
Just like the 12th, people yesterday flocked to Twitter to meme the occasion.
People find the timing uncanny.
Some Twitter accounts used the outage to their advantage.
Looks like they made it back just in time for Thanksgiving Eve.
HBO