Weird News

Chase Zreet Scores a Job by Making a Music Video Instead of Writing a Cover Letter

(Cool Stuff 461/YouTube, @IanSimps/Twitter)

Chase Zreet thought he could score a new job by submitting a music video featuring himself instead submitting a conventional cover letter. His instincts paid off.

The copywriter at Firehouse in Dallas had strong ambitions to work for a Sprite campaign at Wieden + Kennedy New York, so he made a three-minute rap video in which he worships the beverage. The impressive production value, witty lyrics, and his potential for creativity displayed in his variation on the cover letter nabbed him the job.

Jeremy Bartel from the award-winning production company charlieuniformtango based in Dallas directed the zany video featuring the ambitious applicant decked out in alternating yellow and green sport jackets and gliding on a hover board.

Zreek collaborated with the director, who he referred to as a "gift from the gods."

He single-handedly turned this thing from sort of OK to the kind of thing capable of getting the attention that it has.
He also got me, a first-time actor, to not look (I hope) like a complete turd in front of camera.

During his rapping romp around town, he remains hilariously on brand with a lemon gold chain while extolling the virtues of the fizzy lemon and lime soda.

Zreek got the job, and deservedly so.

He impressed W+K NY creative director Jimm Lasser, who appreciated Zreek's passion. Lasser told Adfreak:

There's too much emphasis put on portfolios, and not enough on the creative enthusiasm of a candidate. We like it when candidates want to be at W+K for a variety of reasons, even beyond our work. All the better when they use their unique talents to demonstrate this. Chase made a great ad about himself. He persuaded us to invest in him. He won us over.

Adfreak asked W+F's new hire how he got the inspiration for his rap video. A copywriter friend who formerly worked at W+F planted the seed when he suggested Zreek put "something together for the Sprite team."

"In the weeks following, the idea for the rap came and was just one of those things that wouldn't shut up, and I thought that making a video would have a better chance of landing," Zreek said.

After mulling it over for a bit, I wrote the thing in a couple days. Once it was written, the recording was done within a week and I had a shoot date not long after that.

It was a "one-shot" deal for Zreek, and he didn't spend much time mulling over his music video idea for fear of second-guessing his initial instinct.

He went though several iterations for the character he wanted to portray, and settled on the charming, yet ostentatious spokesperson for Sprite.

The overall concept, tone and flow was something I spent a long time fretting over. I knew I had to make something that wasn't corny or cringe-inducing, and that was a hard thing to try to crack when your subject matter is writing advertising. I tried a few voices, and this graciously arrogant persona that's coming through in the video (at least that was the attempt) ended up feeling the best. And once I decided on that, I sort of just wrote about writing using words that character would say.

All of a sudden, he's become a hot commodity.

He's set a standard that would be difficult to top.

H/T - Twitter, Indy500, Adfreak, YouTube

Jinxy Productions via Getty images@PassionPopSoc/Twitter

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The Telegraph/YouTube

The wizarding world is now a reality.

Sort of.

A Canadian company has created a real life invisibility cloak, and it's mind-blowing to see in action.

The company, HyperStealth Biotechnology Corp., calls its creation "Quantum Stealth."

See it in action here:

'Invisibility cloak' that could hide tanks and troops looks closer to reality www.youtube.com

Describing themselves on their website as "Leaders in Camouflage, Concealment, and Deception", HyperStealth has patents pending on their magical invention.

The "invisibility shield" is made of an inexpensive, paper thin material that bends light to make objects appear to be invisible. The company boasts that it would be able to hide people, vehicles, and even buildings.

Humans hidden by Quantum Stealth would also be undetectable to heat-sensing cameras.

Meet the Canadian who created a real-life invisibility shield youtu.be

Guy Cramer, the CEO of HyperStealth and the shield's inventor explained to CTV News:

"This is the same material that you see in 3D books and DVD covers and movie posters where by moving side to side you get a 3D image. We're using the same material and we've removed the picture from behind it to get that effect."

The material was never meant to for public use, but Cramer hopes that his invention will be helpful to Canada's military allies, including the United States.

Since releasing video demonstrations of the "invisibility cloak", military personnel have become interested in learning more about it.

Reception to the prototype, initially demonstrated to militaries in 2011, was lukewarm. But HyperStealth's recent promotional materials have since caught the attention of higher ups.

Cramer has expressed surprise about the public's interest in "Quantum Stealth" on Twitter.

Cramer admitted to CTV that he has reservations about how the material can be used:

"The intention was to keep it out of the public and to allow the military to use it sparingly or bury it. My concern is the criminal element using this at some point in the future and non-allied countries using it against our soldiers out there."

Fans of the Harry Potter series are comparing "Quantum Stealth" to Harry's Invisibility Cloak.

Featured in both the book and movies, Harry's Invisibility Cloak is a made from a magical fabric that he and his friends wear to appear invisible, usually to hide from Hogwarts' staff.


Twitter is in awe of the invention's unbelievable capabilities.

Though some people share Cramer's worries about it falling into the wrong hands and its use in warfare.

Despite the public's excitement and concerns, Cramer doubts that it will ever be available for civilian use.

When addressing "Quantum Stealth's availability to the general public, he wrote on the HyperStealth website:

"Not in the near future unless the Military decided to release the technology and I don't anticipate that will happen anytime soon."

If you're not up on your Potterdom lore (or just need a new set after reading your first ones to tatters) the Harry Potter Books 1-7 Special Edition Boxed Set is available here.

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