Skip to content
Search AI Powered

Latest Stories

Bacon-Flavored Cinnamon Toast Crunch Just Landed In Stores—And The Internet Is Not OK

A grocery aisle shelf of Cinnamon Toast Crunch
OLIVIER DOULIERY / Contributor/Getty Images

General Mills partnered with Hormel to create the new flavor that promises (or threatens) to deliver "savory satisfaction with every crunchy bite."

Every now and then, a food brand will try something different in an effort to rejuvenate its products and hopefully attract new customers.

Sometimes these pay off handsomely, such as Peanut M&Ms, which are arguably more popular than the original.


Other times, a new idea doesn't resonate quite as well with its existing fan base. (Crystal Pepsi, anyone?)

Recently, General Mills made a noteworthy attempt to attract new fans of Cinnamon Toast Crunch, but the initial launch sparked a decidedly polarizing response from consumers.

In 2015, General Mills entered a partnership with Hormel, eventually leading to the release of their Black Label bacon covered in "Cinnadust" last year.

Now the two food titans are collaborating again, only this time in reverse.

Currently available for purchase at Walmart is Bacon Flavored Cinnamon Toast Crunch.

As read in a press release, this "sizzling sequel" to last year's Cinnadust-infused bacon sees the popular cereal now "infused with the smoky flavor of BLACK LABEL® Bacon and blasted with CINNADUST™." They described the new concoction as a "savory satisfaction" that is "perfect for breakfast or snacking."

Brandon Tyrrel, the senior marketing manager at General Mills, also offered his excitement at this new collaboration, declaring it to be "rewriting the rules of breakfast":

"Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust.”

Aly Sill, senior brand manager at Hormel Foods, also gave a rousing endorsement to this unique breakfast merger.

“After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together.”
“We’re shaking up the way bacon fits into daily routines, and we can’t wait for consumers to experience it."

Unfortunately, at least based on some reactions on social media, both Tyrrel and Sill might need to level their expectations.

X (formerly Twitter) users wasted no time in expressing their disgust at this variation of the classic cereal.









Walmart customers are currently able to buy the Bacon Flavored Cinnamon Toast Crunch in 6-oz packages for $5.84, while supplies last.

Based on the less-than-warm reception they were greeted with on social media, it's hard to imagine these 6-oz packages will be flying off the shelves.

At the end of the day, only time will tell if this will become the new Honey Nut Cheerios or sink like KFC's Double Down sandwich.



More from Trending

Screenshot of Charlie Kirk; Travis Kelce and Taylor Swift
Real America's Voice; Jamie Squire/Getty Images

Charlie Kirk Slammed After Telling Taylor Swift To 'Submit To Your Husband' Following News Of Her Engagement

Far-right influencer Charlie Kirk put his misogyny and sexism on full display when he responded to the news that Kansas City Chiefs star Travis Kelce and musician Taylor Swift are engaged to be married, saying that Swift should now take the opportunity to become "more conservative" and reminding her to "submit to your husband."

Kirk was of course just one of the millions around the country who responded to the news that America's most famous couple will soon tie the knot—but few made comments as openly backward as this.

Keep ReadingShow less
Randy Rainbow; Donald Trump
Randy Rainbow/YouTube; Chip Somodevilla/Getty Images

Randy Rainbow Skewers Trump's Desire To Be King With Spot-On 'Lion King' Parody

Since the first presidency of MAGA Republican President Donald Trump, one of the greatest things to happen as a result was the rise of Randy Rainbow. Yes, unlike JD Vance, that's his real name.

His blend of political satire and musical parodies with a Broadway point of view have skewered Trump, his cabinet, and his closest cronies in Congress. His YouTube channel has garnered over 160 million views.

Keep ReadingShow less
Gavin Newsom; Donald Trump
Justin Sullivan/Getty Images; Chip Somodevilla/Getty Images

Newsom Trolls Trump Hard After Trump Tries To Call Out Newsom's 'Strange Hand Action'

California Governor Gavin Newsom trolled President Donald Trump after Trump made an odd comment to reporters about Newsom having "some strange hand action going on."

Trump has lashed out at Newsom numerous times in the last couple of weeks, particularly over Newsom's decision to sign a sweeping redistricting proposal to redraw the state’s congressional boundaries, creating five new Democratic-leaning U.S. House seats in what he described as a direct response to Republican-led gerrymandering in Texas backed by Trump.

Keep ReadingShow less
Screenshot of Fox News broadcast of shooting at Annunciation Catholic School
Fox News

Fox Host Blames Minneapolis School Shooting On Depression And Anxiety Medications In Wild Take

Fox & Friends Weekend co-host Rachel Campos-Duffy was criticized after she claimed with no evidence whatsoever that the deadly school shooting in Minneapolis on Wednesday happened because children are on "SSRIs" and encouraged Health and Human Services Secretary Robert F. Kennedy to look into it.

Campos-Duffy, the wife of Transportation Secretary Sean Duffy, spoke after a gunman opened fire through the windows of a church on Wednesday morning, killing two children and wounding 17 others during the first week of classes at Annunciation Catholic School.

Keep ReadingShow less