Biden 2024 Campaign Website Sells 'Dark Brandon' T-Shirts And Mugs

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        Joe Biden Leans Hard Into 'Dark Brandon' Meme With 2024 Campaign Merchandise–And People Are Here For It
    

        @JoeBiden/Twitter; @VoteDarkBrandon/Twitter
    
President Joe Biden officially launched his 2024 reelection campaign and unveiled some merchandise in his online shop featuring the 'Dark Brandon' meme, much to his supporters' delight.
By Alan HerreraApr 26, 2023
Alan Herrera
Alan is a writer and editor who lives in New York City. His work has been featured in such publications as Salon, The Advocate, Plus Magazine, George Takei Presents, The Huffington Post, Spoiled NYC, Towleroad, Distractify, Elite Daily, and 2 or 3 Things I Know About Film.
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	Democratic President Joe Biden is making waves with his latest campaign move, embracing the "Dark Brandon" meme spawned from a meme popular among conservatives.

	The term "Dark Brandon" originated as a play on the conservative phrase "Let's go Brandon," which arose after a newscaster mistakenly claimed a crowd at a NASCAR race was chanting "Let's go Brandon" when they were actually chanting "F**k Joe Biden."

	While the meme initially served as a way for conservatives to criticize Biden, it has since been appropriated by his supporters.
Now the President himself is embracing it.

	Biden's 2024 presidential campaign is selling Dark Brandon T-shirts and coffee mugs featuring a popular version of the meme, with Biden depicted as having glowing red eyes. The shirts are priced from $32 for a small to $35 for a 3XL and are said to be "best worn while vanquishing malarkey," a nod to Biden's "no malarkey" slogan from the 2020 campaign.
The "Dark Roast" mugs are $22.
joebiden.com
The Dark Brandon image also appears on a 404 error—page not found—response on the campaign website.
\u201cSPOTTED on the new Biden presidential campaign website\u2019s 404 page: Dark Brandon.\u201d
 — Eugene Daniels (@Eugene Daniels)
        1682417632

joebiden.com

	The launch of the Dark Brandon T-shirts was timed to coincide with Biden's announcement of his 2024 campaign.
Biden's campaign video is included below.
\u201cEvery generation has a moment where they have had to stand up for democracy. To stand up for their fundamental freedoms. I believe this is ours.\n\nThat\u2019s why I\u2019m running for reelection as President of the United States. Join us. Let\u2019s finish the job. https://t.co/V9Mzpw8Sqy\u201d
 — Joe Biden (@Joe Biden)
        1682416800
The initial response has been positive.
\u201cThe Biden re-election campaign is selling Dark Brandon t-shirts. This is amazing!!\u201d
 — Jack Cocchiarella (@Jack Cocchiarella)
        1682430577

\u201cPOV: Dark Brandon after uploading Dark Brandon merch to his reelection page\u201d
 — McMuffin \ud83c\uddfa\ud83c\uddf8\ud83c\uddfa\ud83c\udde6 (@McMuffin \ud83c\uddfa\ud83c\uddf8\ud83c\uddfa\ud83c\udde6)
        1682429646

\u201c4 MORE FOR DARK BRANDON IN '24!\u201d
 — BrooklynDad_Defiant!\u262e\ufe0f (@BrooklynDad_Defiant!\u262e\ufe0f)
        1682438943

\u201cCredit where it\u2019s due. Dark Brandon is a character that we have a ball with, but it combatted hostile narratives on the right, disgruntled ones on the left, and enraged some media. It\u2019s the power of social media at its best IMO. \n\nAnd now it\u2019s an official re-election tshirt. \ud83e\udd23\ud83d\udc4f\ud83c\udffd\u201d
 — Renee (@Renee)
        1682430399

\u201cPresident Biden just completely embracing the Dark Brandon meme is legit one of the funniest things a president has ever done.\u201d
 — Matthew Chapman (@Matthew Chapman)
        1682423271

\u201cThe news is out, Dark Brandon aka @POTUS is running for re-election! \n\nThe sequel will surely be as action-packed as the original, with Biden leading the charge against misinformation and corruption. \n\n#Biden2024 #SuperheroReturns\u201d
 — Dr. Jimmy O\u2019Sh\u00ebt, Alienist \uea00 (@Dr. Jimmy O\u2019Sh\u00ebt, Alienist \uea00)
        1682428479

\u201cJoe Biden is now selling Dark Brandon 2024 shirts. This is my favorite day \ud83d\ude42\u201d
 — Palmer Report (@Palmer Report)
        1682434867

\u201cDark Brandon has been activated. Four more years, let\u2019s get the job done. #BidenHarris2024\u201d
 — Joseph in THEE OC\ud83c\uddf2\ud83c\uddfd\ud83c\udde9\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@Joseph in THEE OC\ud83c\uddf2\ud83c\uddfd\ud83c\udde9\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\udff3\ufe0f\u200d\ud83c\udf08)
        1682447415
All in all, it's clear the Dark Brandon meme is here to stay, at least for the time being. 

	Whether it will ultimately help or hurt Biden's campaign remains to be seen, but one thing is certain—the power of online communities to shape political discourse is only going to grow in the years to come. Politicians will need to find new ways to engage with these communities if they hope to succeed.
President Biden has given every indication he is, despite conservatives' claims, fully aware of the meaning behind "Let's go Brandon!".

	In fact, it's safe to say the President appears to have a sense of humor about it, as when he met with a man named Brandon to drum up support for his administration's "Build Back Better" intiative.

	Although neither the President nor his social media and PR team confirmed Biden was slyly putting divisive rhetoric to sleep, he received praise from social media users for subverting the joke.
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Democratic President Joe Biden is making waves with his latest campaign move, embracing the "Dark Brandon" meme spawned from a meme popular among conservatives.

The term "Dark Brandon" originated as a play on the conservative phrase "Let's go Brandon," which arose after a newscaster mistakenly claimed a crowd at a NASCAR race was chanting "Let's go Brandon" when they were actually chanting "F**k Joe Biden."

While the meme initially served as a way for conservatives to criticize Biden, it has since been appropriated by his supporters.

Now the President himself is embracing it.

Biden's 2024 presidential campaign is selling Dark Brandon T-shirts and coffee mugs featuring a popular version of the meme, with Biden depicted as having glowing red eyes. The shirts are priced from $32 for a small to $35 for a 3XL and are said to be "best worn while vanquishing malarkey," a nod to Biden's "no malarkey" slogan from the 2020 campaign.

The "Dark Roast" mugs are $22.

Biden campaign coffee mug joebiden.com

The Dark Brandon image also appears on a 404 error—page not found—response on the campaign website.

\u201cSPOTTED on the new Biden presidential campaign website\u2019s 404 page: Dark Brandon.\u201d
— Eugene Daniels (@Eugene Daniels) 1682417632

404 error response from Biden 2024 campaign website joebiden.com

The launch of the Dark Brandon T-shirts was timed to coincide with Biden's announcement of his 2024 campaign.

Biden's campaign video is included below.

\u201cEvery generation has a moment where they have had to stand up for democracy. To stand up for their fundamental freedoms. I believe this is ours.\n\nThat\u2019s why I\u2019m running for reelection as President of the United States. Join us. Let\u2019s finish the job. https://t.co/V9Mzpw8Sqy\u201d
— Joe Biden (@Joe Biden) 1682416800

The initial response has been positive.

\u201cThe Biden re-election campaign is selling Dark Brandon t-shirts. This is amazing!!\u201d
— Jack Cocchiarella (@Jack Cocchiarella) 1682430577

\u201cPOV: Dark Brandon after uploading Dark Brandon merch to his reelection page\u201d
— McMuffin \ud83c\uddfa\ud83c\uddf8\ud83c\uddfa\ud83c\udde6 (@McMuffin \ud83c\uddfa\ud83c\uddf8\ud83c\uddfa\ud83c\udde6) 1682429646

\u201c4 MORE FOR DARK BRANDON IN '24!\u201d
— BrooklynDad_Defiant!\u262e\ufe0f (@BrooklynDad_Defiant!\u262e\ufe0f) 1682438943

\u201cCredit where it\u2019s due. Dark Brandon is a character that we have a ball with, but it combatted hostile narratives on the right, disgruntled ones on the left, and enraged some media. It\u2019s the power of social media at its best IMO. \n\nAnd now it\u2019s an official re-election tshirt. \ud83e\udd23\ud83d\udc4f\ud83c\udffd\u201d
— Renee (@Renee) 1682430399

\u201cPresident Biden just completely embracing the Dark Brandon meme is legit one of the funniest things a president has ever done.\u201d
— Matthew Chapman (@Matthew Chapman) 1682423271

\u201cThe news is out, Dark Brandon aka @POTUS is running for re-election! \n\nThe sequel will surely be as action-packed as the original, with Biden leading the charge against misinformation and corruption. \n\n#Biden2024 #SuperheroReturns\u201d
— Dr. Jimmy O\u2019Sh\u00ebt, Alienist \uea00 (@Dr. Jimmy O\u2019Sh\u00ebt, Alienist \uea00) 1682428479

\u201cJoe Biden is now selling Dark Brandon 2024 shirts. This is my favorite day \ud83d\ude42\u201d
— Palmer Report (@Palmer Report) 1682434867

\u201cDark Brandon has been activated. Four more years, let\u2019s get the job done. #BidenHarris2024\u201d
— Joseph in THEE OC\ud83c\uddf2\ud83c\uddfd\ud83c\udde9\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@Joseph in THEE OC\ud83c\uddf2\ud83c\uddfd\ud83c\udde9\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\udff3\ufe0f\u200d\ud83c\udf08) 1682447415

All in all, it's clear the Dark Brandon meme is here to stay, at least for the time being.

Whether it will ultimately help or hurt Biden's campaign remains to be seen, but one thing is certain—the power of online communities to shape political discourse is only going to grow in the years to come. Politicians will need to find new ways to engage with these communities if they hope to succeed.

President Biden has given every indication he is, despite conservatives' claims, fully aware of the meaning behind "Let's go Brandon!".

In fact, it's safe to say the President appears to have a sense of humor about it, as when he met with a man named Brandon to drum up support for his administration's "Build Back Better" intiative.

Although neither the President nor his social media and PR team confirmed Biden was slyly putting divisive rhetoric to sleep, he received praise from social media users for subverting the joke.

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Joe Biden Leans Hard Into 'Dark Brandon' Meme With 2024 Campaign Merchandise–And People Are Here For It

President Joe Biden officially launched his 2024 reelection campaign and unveiled some merchandise in his online shop featuring the 'Dark Brandon' meme, much to his supporters' delight.

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