Skip to content
Search AI Powered

Latest Stories

Joe Biden Leans Hard Into 'Dark Brandon' Meme With 2024 Campaign Merchandise–And People Are Here For It

Twitter screenshot of Joe Biden from his campaign video; Twitter screenshot
@JoeBiden/Twitter; @VoteDarkBrandon/Twitter

President Joe Biden officially launched his 2024 reelection campaign and unveiled some merchandise in his online shop featuring the 'Dark Brandon' meme, much to his supporters' delight.

Democratic President Joe Biden is making waves with his latest campaign move, embracing the "Dark Brandon" meme spawned from a meme popular among conservatives.

The term "Dark Brandon" originated as a play on the conservative phrase "Let's go Brandon," which arose after a newscaster mistakenly claimed a crowd at a NASCAR race was chanting "Let's go Brandon" when they were actually chanting "F**k Joe Biden."


While the meme initially served as a way for conservatives to criticize Biden, it has since been appropriated by his supporters.

Now the President himself is embracing it.

Biden's 2024 presidential campaign is selling Dark Brandon T-shirts and coffee mugs featuring a popular version of the meme, with Biden depicted as having glowing red eyes. The shirts are priced from $32 for a small to $35 for a 3XL and are said to be "best worn while vanquishing malarkey," a nod to Biden's "no malarkey" slogan from the 2020 campaign.

The "Dark Roast" mugs are $22.

Biden campaign coffee mugjoebiden.com

The Dark Brandon image also appears on a 404 error—page not found—response on the campaign website.


404 error response from Biden 2024 campaign websitejoebiden.com

The launch of the Dark Brandon T-shirts was timed to coincide with Biden's announcement of his 2024 campaign.

Biden's campaign video is included below.

The initial response has been positive.








All in all, it's clear the Dark Brandon meme is here to stay, at least for the time being.

Whether it will ultimately help or hurt Biden's campaign remains to be seen, but one thing is certain—the power of online communities to shape political discourse is only going to grow in the years to come. Politicians will need to find new ways to engage with these communities if they hope to succeed.

President Biden has given every indication he is, despite conservatives' claims, fully aware of the meaning behind "Let's go Brandon!".

In fact, it's safe to say the President appears to have a sense of humor about it, as when he met with a man named Brandon to drum up support for his administration's "Build Back Better" intiative.

Although neither the President nor his social media and PR team confirmed Biden was slyly putting divisive rhetoric to sleep, he received praise from social media users for subverting the joke.

More from News/2024-election

Leah Remini and Maddie
@leahremini/Instagram

Leah Remini Posts Touching Tribute To Fan She Met Through Make-A-Wish Who Recently Passed

You never know when or where you're going to meet a person who will make a special impact on your life.

For Leah Remini, it was when she received a call from the Make-A-Wish Foundation, introducing her to a young girl named Maddie, who was a huge King of Queens fan and whose wish was to meet Leah Remini and her husband on the show, Kevin James.

Keep ReadingShow less
Rosie O'Donnell; Donald Trump
Olivia Wong/Getty Images; Samuel Corum/Getty Images

Rosie O'Donnell Fires Back At Trump With Epic Rant After He Threatens To Strip Her U.S. Citizenship

Actor and comedian Rosie O'Donnell condemned President Donald Trump after he announced in a post on Truth Social that he is considering stripping her U.S. citizenship, labeling her a "Threat to Humanity."

O’Donnell, who was born in the U.S., moved to Ireland shortly before Trump’s inauguration. In an April interview with CNN, she said it was his reelection that ultimately prompted the move, citing the risks Project 2025 poses to her and her nonbinary child—especially after decades of being in Trump's crosshairs.

Keep ReadingShow less
A grocery aisle shelf of Cinnamon Toast Crunch
OLIVIER DOULIERY / Contributor/Getty Images

Bacon-Flavored Cinnamon Toast Crunch Just Landed In Stores—And The Internet Is Not OK

Every now and then, a food brand will try something different in an effort to rejuvenate its products and hopefully attract new customers.

Sometimes these pay off handsomely, such as Peanut M&Ms, which are arguably more popular than the original.

Keep ReadingShow less
Archbishop Thomas Wenski; David and Rena Mourer visit the entrance to "Alligator Alcatraz"
Joe Raedle/Getty Images (both)

Archbishop Rips 'Alligator Alcatraz' In Powerful Statement Condemning Trump's Immigration 'Enforcement Tactics'

Historically conservative Archbishop Thomas Wenski of the Roman Catholic Archdiocese of Miami issued an official statement on Thursday, July 3, addressing immigration enforcement tactics employed by the administration of MAGA Republican President Donald Trump.

Posted on the Archdiocese's website, it was also shared on the Archbishop's personal X account.

Keep ReadingShow less
Gavin Newsom; Nancy Mace
David Crane/MediaNews Group/Los Angeles Daily News via Getty Images; Kevin Dietsch/Getty Images

Gavin Newsom Hilariously Claps Back At Nancy Mace After Her Cringey 'Don't California My South Carolina' Debate Challenge

South Carolina Republican Representative Nancy Mace was widely mocked after she challenged California Governor Gavin Newsom to a debate—only for him to directly address her "Don't California My South Carolina' campaign with a list showing the stark differences between their two states.

Mace posted a video on X in which she extends a "FORMAL INVITATION" for Newsom to debate her "common sense policies," chiding him with the following message:

Keep ReadingShow less