Skip to content

Mayor Urges People To Only Trust Official Sources After Trump Spreads Misinformation About Brown University Shooting

Search AI Powered
Human content, AI powered search.

Latest Stories

Joe Biden Leans Hard Into 'Dark Brandon' Meme With 2024 Campaign Merchandise–And People Are Here For It

Twitter screenshot of Joe Biden from his campaign video; Twitter screenshot
@JoeBiden/Twitter; @VoteDarkBrandon/Twitter

President Joe Biden officially launched his 2024 reelection campaign and unveiled some merchandise in his online shop featuring the 'Dark Brandon' meme, much to his supporters' delight.

Alan Herrera
By Alan HerreraApr 26, 2023
Alan Herrera

Alan is a writer and editor who lives in New York City. His work has been featured in such publications as Salon, The Advocate, Plus Magazine, George Takei Presents, The Huffington Post, Spoiled NYC, Towleroad, Distractify, Elite Daily, and 2 or 3 Things I Know About Film.

See Full Bio

Democratic President Joe Biden is making waves with his latest campaign move, embracing the "Dark Brandon" meme spawned from a meme popular among conservatives.

The term "Dark Brandon" originated as a play on the conservative phrase "Let's go Brandon," which arose after a newscaster mistakenly claimed a crowd at a NASCAR race was chanting "Let's go Brandon" when they were actually chanting "F**k Joe Biden."

While the meme initially served as a way for conservatives to criticize Biden, it has since been appropriated by his supporters.

Now the President himself is embracing it.

Biden's 2024 presidential campaign is selling Dark Brandon T-shirts and coffee mugs featuring a popular version of the meme, with Biden depicted as having glowing red eyes. The shirts are priced from $32 for a small to $35 for a 3XL and are said to be "best worn while vanquishing malarkey," a nod to Biden's "no malarkey" slogan from the 2020 campaign.

The "Dark Roast" mugs are $22.

Biden campaign coffee mugjoebiden.com

The Dark Brandon image also appears on a 404 error—page not found—response on the campaign website.


404 error response from Biden 2024 campaign websitejoebiden.com

The launch of the Dark Brandon T-shirts was timed to coincide with Biden's announcement of his 2024 campaign.

Biden's campaign video is included below.

The initial response has been positive.








All in all, it's clear the Dark Brandon meme is here to stay, at least for the time being.

Whether it will ultimately help or hurt Biden's campaign remains to be seen, but one thing is certain—the power of online communities to shape political discourse is only going to grow in the years to come. Politicians will need to find new ways to engage with these communities if they hope to succeed.

President Biden has given every indication he is, despite conservatives' claims, fully aware of the meaning behind "Let's go Brandon!".

In fact, it's safe to say the President appears to have a sense of humor about it, as when he met with a man named Brandon to drum up support for his administration's "Build Back Better" intiative.

Although neither the President nor his social media and PR team confirmed Biden was slyly putting divisive rhetoric to sleep, he received praise from social media users for subverting the joke.

Latest News

Dashcam footage captures the terrifying moment a small plane descends onto I-95 in Brevard County, moments before crash-landing on a moving car during rush hour traffic.
Trending

Plane Crash-Lands Right On Top Of Car On Florida Interstate In Freaky Dashcam Video

Man wearing shorts and flipflops in snow
Trending

Viral Photo Of Random Chicago Man Outside In Shorts On Cold Winter Day Sparks Heated Debate

Donald Trump
Political News

We're Pretty Sure We Now Know Why FIFA Gave Trump A 'Peace Prize'—And Yep, That Tracks

Screenshots of Bennie Thompson and Michael Glasheen
Political News

Trump Official Tries To Claim Antifa Is Top National 'Threat'—Then Flails Over Simple Questions

More from News/2024-election

Gwen Stefani
Theo Wargo/WireImage/Getty Images

Gwen Stefani Called Out After Promoting An Anti-Abortion 'Catholic Prayer' App On Instagram

As the lead singer of '90s ska band No Doubt, Gwen Stefani positioned herself as an empowered woman speaking out about the double standards and unfair societal expectations women and girls face with songs like the feminist anthem "I'm Just A Girl" and more subtly in "Spiderwebs" and "Sunday Morning."

Her solo work like "What You Waiting For?" continued themes of frustration, identity, and breaking female stereotypes.

Keep ReadingShow less
Lauren Boebert; George Santos
Kevin Dietsch/Getty Images; Michael M. Santiago/Getty Images

Viral Video Of Lauren Boebert Arguing With Bouncer At George Santos' Holiday Party Is All Kinds Of Cringe

Colorado Republican Representative Lauren Boebert was widely mocked after she was caught on video trying to get her congressional aides into a holiday party hosted by disgraced former New York Republican Representative George Santos in Washington, D.C., after the bouncer denied them entry.

Santos' political career was derailed by allegations of fabricating his background, misusing campaign funds for luxury items and Botox, and leaving a trail of victims behind him as a known fraud and identity thief. He has been soaking up attention since President Donald Trump commuted his prison sentence a couple of months ago.

Keep ReadingShow less
Amanda Seyfried; Charlie Kirk
Theo Wargo/WireImage; Benjamin Hanson/Middle East Images/AFP via Getty Images

Amanda Seyfried Refuses To Back Down After Calling Charlie Kirk 'Hateful': 'I'm Not F—king Apologizing'

Actor Amanda Seyfried said she has no plans to apologize after calling the assassinated far-right activist Charlie Kirk "hateful," telling Who What Wear that she merely "said something that was based on actual reality and actual footage and actual quotes."

Kirk was assassinated in September while speaking at a university in Utah; the suspect was caught after a two-day manhunt and has since been charged. The Trump administration has used Kirk's murder as an opportunity to crack down on free speech and to target leftists even though the shooter is aligned with the far-right.

Keep ReadingShow less
yellow note with "I QUIT!" on keyboard
Nick Fewings on Unsplash

People's Best 'F—k This, I Don't Get Paid Enough' Work Experiences

In 1977, singer and songwriter Johnny Paycheck scored a mega hit with his working-class anthem, "Take This Job and Shove It."

The lyrics embodied the sentiments of workers and their ultimate fantasy of telling off their boss, as the chorus said:

Keep ReadingShow less
Lauren Boebert; Kid Rock
Joe Raedle/Getty Images; Todd Kirkland/Getty Images

Lauren Boebert In Hot Water After She's Busted Spending Campaign Funds On Kid Rock Concert Tickets

Colorado Republican Representative Lauren Boebert is facing criticism after Federal Election Commission (FEC) records showed she spent over $3,300 of her campaign funds on concert tickets and a hotel in Texas on the same weekend her once-rumored boyfriend—MAGA singer Kid Rock—was performing.

Boebert’s campaign reported expenses for a hotel stay in Arlington, Texas, and for event tickets purchased in May. On May 16, Boebert attended the Rock N Rodeo — part of the Professional Bull Riding Championship World Finals at AT&T Stadium — an event hosted by Kid Rock. She even shared a photo of herself with the singer on social media.

Keep ReadingShow less