Calvin Klein left the internet in a tizzy after featuring Shawn Mendes hypnotizing users with those doe-like eyes and flaunting his finely chiseled physique.
Oh, and the iconic CK skivvies were coo too, bro.
Now, the fashion house is arresting social media users with a bizzare campaign in which American runway star Bella Hadid gets intimate with Lil Miquela.
You know, Lil Miquela, the a 19-year-old robot, that's who.
Lil Miquela, a virtual female, uploaded the sponsored ad on Instagram in which she locked lips with Hadid, who identifies as heterosexual.
In the video, an unidentified voice-over is heard, saying, "Life is opening doors. Creating new dreams that you never knew could exist."
The robot captioned her post with:
"I am here. That is my truth."
The sapphic kiss left LGBTQ women disconcerted over the Hadid's sexual identity and wondered if the ad was a subtle outing of the 22-year-old model.
We should be able to choose who we love.
Yet, here we are short-circuiting over this unique pairing.
Some perceived the ad campaign as going too far with one critic lamenting:
Others saw no issue with the unconventional love affair.
By Friday, Calvin Klein issued a statement offering their thoughts in response to the online backlash.
"The concept for our latest #MYCALVINS campaign is to promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities."
"This specific campaign was created to challenge conventional norms and stereotypes in advertising. In this particular video, we explored the blurred lines between reality and imagination."
The company acknowledged how Hadid's kiss with Lil Miquela was seen as "queer-baiting" and expressed regret, though that was not their intention.
"We understand and acknowledge how featuring someone who identifies as heterosexual in a same-sex kiss could be perceived as queer-baiting. As a company with a longstanding tradition of advocating for LGTBQ+ rights, it was certainly not our intention to misrepresent the LGTBQ+ community. We sincerely regret any offense we caused."
Not everyone was buying.
But thanks to Calvin Klein, robots now have an ally.
Does it not compute?