Marvel fans, along with cast and crew, have created a hashtag to prevent spoilers of new superhero film Avengers: Endgame.
The upcoming Marvel Studios film will bring an end to the story which began in 2008 with Iron Man, and fans are desperate to come to the cinema completely spoiler-free.
The hashtag #DontSpoilTheEndgame was popularized by Mark Ruffalo, who plays The Hulk, after he tweeted a letter written by directors the Russo brothers, asking fans to keep the secrets of the film after they see it.
#DontSpoilTheEndgame https://t.co/kTT8IiiRFw— Mark Ruffalo (@Mark Ruffalo) 1555444258.0
The letter read:
“Because so many of you have invested your time, your hearts, and your souls into these stories, we're once again asking for you help."
“When you see Endgame in the coming weeks, please don't spoil it for others, the same way you wouldn't want it spoiled for you."
The @Russo_Brothers show us the only way to discuss Endgame. #DontSpoilTheEndgame https://t.co/5SZPdVYc1E— IGN (@IGN) 1556148729.0
We're finally here. Remember: #DontSpoilTheEndgame #AvengersEndgame https://t.co/P120hVdTw4— WOBAM! Entertainment (@WOBAM! Entertainment) 1556230708.0
Fans took the message very seriously, spreading the hashtag #DontSpoilTheEndgame and taking caution not to expose the film's plot.
“Remember. Dr. Strange watched the “Endgame” fourteen million six hundred and five times. And he didn’t spoil any o… https://t.co/1fP1t1RRYs— Feliz Karen News (@Feliz Karen News) 1556233871.0
It’s okay to be white. It’s okay to be black. It's okay to be asian. It’s okay to be female. It’s okay to be male.… https://t.co/DydviTWoci— Alia | Endgame Today!!! (@Alia | Endgame Today!!!) 1556145813.0
A few creative fans thought of all Marvel-related words to “mute" on Twitter so temptation never crossed their path.
While some took inspiration from other films like Bird Box for methods of avoiding spoilers…
Me trying to avoid spoilers of Avengers: Endgame #DontSpoilTheEndgame https://t.co/nahDeCXFOl— grim reaper (@grim reaper) 1556102341.0
Even a branch of Waterstones in Uxbridge, England announced that it would not be active on social media until the weekend so that spoilers could be completely avoided.
I'm off tomorrow and Friday but am not seeing Avengers: Endgame until Friday night. So expect very few tweets betwe… https://t.co/4EKwfmgbh3— Waterstones Uxbridge (@Waterstones Uxbridge) 1556105627.0
While one diligent fan took it upon themselves to delete every single social media app from their phone until they were able to get down to the cinema.
#DontSpoilTheEndgame How to stay away from Endgame spoilers: https://t.co/vytLCFYMF0— bridget (@bridget) 1556093657.0
Robert Downey Jr, who stars as Iron Man, voiced his appreciation of the hashtag on Twitter, writing:
“I trust you all can keep a secret."
Cap knows best... Keep those spoilers to yourself... https://t.co/VoRhQ3K5iN— Robert Downey Jr (@Robert Downey Jr) 1556148094.0
Avengers: Endgame is released in cinemas worldwide on April 25 and 26.