The Weather Channel is reminding North Carolina residents in the path of Hurricane Florence to heed evacuation warnings before it's too late.
And nothing is more motivational than a virtual reality demonstration of the monster storm's devastating effects.
To incentivize residents to pack their bags, the Weather Channel provided a digital rendering of the flood occurring on typical dry land, engulfing the meteorologist.
Take a look at the YouTube video, below:
The presentation is called "immersive mixed reality," according to Ren LaForme, who reported on the video for Poynter.
The convincing digital portrayal was created in partnership with the augmented reality company, The Future Group, by using Unreal Engine to render the graphics that looked all too real for many North Carolina residents.
Unreal Engine is a popular video game developer known for creating "Fortnite" and "Ark: Survival Evolved."
"Rather than creating effects and rendering them in post-production, the process used to create visuals for most films, the Unreal Engine builds effects in real time."
@joshsternberg @blkahn @RachelFeltman @weatherchannel If it's the same technology as last time, they used the Unrea… https://t.co/c5K9zjmtAA— Ren LaForme is not at ONA this year (@Ren LaForme is not at ONA this year) 1536865025.0
Michael Potts, vice president of design at The Weather Channel, hopes the visual aid will be more effective in conveying the urgency of safety precautions during the storm.
"The takeaway is that there are ways to remain safe, to have a plan, and to see all that valuable information in a way that isn't just four lines on a chart."
This @weatherchannel visualization of storm surge is an amazing and sobering use of technology to show what hurrica… https://t.co/60buXI1CNP— Brian L Kahn (@Brian L Kahn) 1536863366.0
@blkahn @weatherchannel This should be mandatory viewing for everyone living near coast! #HurricanefFlorence #greatjobweatherchannel— Sean Callebs (@Sean Callebs) 1536870246.0
The presentation is really driving the point home for viewers in the Carolinas and beyond.
@weatherchannel I feel like I understand storm surge academically, but this really drives it home what the forecast… https://t.co/ifjxuxX5Qc— Brian L Kahn (@Brian L Kahn) 1536863643.0
@blkahn @weatherchannel Yeah, it's one thing to hear the numbers. Even as someone who's lived near a coast practica… https://t.co/8JMEzmmC6P— Jeff Cunningham (@Jeff Cunningham) 1536872375.0
@blkahn @weatherchannel Exactly! I knew in theory what it was, but that visualization is horrifying.— Re Marzullo (@Re Marzullo) 1536883349.0
Water levels indeed rose as the storm slowly moved inland. The devastation is immediately evident and heartbreaking.
"You can walk faster than this storm is moving," said Wilmington, North Carolina's mayor, Bill Saffo. While the storm stalls it continues to drop rain in the affected areas, raising water levels even more.
@blkahn @weatherchannel This was so amazing to watch, you can listen to someone talk all day, but to actually SEE it was incredible— southern_lady (@southern_lady) 1536869386.0
@blkahn @weatherchannel This is truly an ingenious use of visual technology! This breaks down a storm's potential i… https://t.co/HxNFDs7S21— 🦇🎃SPOOKYWEEN COMETH🎃🦇 (@🦇🎃SPOOKYWEEN COMETH🎃🦇) 1536870907.0
Many of the beautiful trees in Wilmington were ravaged by the flood and disappeared.
Meteorologist Marshall Shepherd told The Verge that the hurricane bringing torrential downpour of rain is "a recipe for a flooding disaster."
The National Hurricane Center predicted Florence will bring deadly storm surges resulting in flood levels up to 11 feet high.
To give their statistics a visual reference people could relate to, the NHC provided an illustration showing the varying heights at which the flood can reach by using a home occupied by a family. In the storm surge flooding chart, a nine-foot water level is indicated as red and can easily submerge a single-floor household.
You'll be seeing the NHC potential storm surge flooding graphic a lot over the next few days as #Florence nears the… https://t.co/VDYiNMXGlb— NHC_Surge (@NHC_Surge) 1536672762.0
@blkahn @weatherchannel This is exactly what I've been trying to preach to folks. I used to live in Florida. if the… https://t.co/ZjE5IkGqDe— Andrea G ™ (@Andrea G ™) 1536865486.0
As of Friday, 600,000 homes were without power and 2,100 flights into North Carolina canceled through Saturday.