Skip to content
Search AI Powered

Latest Stories

Teen Girls Kicked Out Of Sephora After Using Makeup Samples To Paint On Blackface

Screenshots of teenage girl wearing blackface in Sephora
@temiojoraa/TikTok

A TikTok video showing a Boston Sephora employee kicking out a group of teen girls and their adult chaperone for using makeup samples as blackface has sparked outrage.

A Sephora store in Boston's Prudential Center made headlines when a group of teenage girls was caught on camera allegedly attempting to test dark makeup for blackface.

Blackface, historically rooted in racism, involves a non-black person darkening their skin with makeup to caricature a black person, perpetuating harmful stereotypes.


The viral TikTok video, filmed by Temi Ojora, a University of Southern California track and field athlete, captured the girls using cosmetics meant for darker skin tones while giggling and making animal sounds. Ojora described the scene as "genuinely so disgusting and disturbing."

In the video, an outside vendor confronted the chaperone accompanying the girls, expressing disapproval of their actions. The vendor deemed the act "incredibly offensive" and highlighted the potential consequences, stating:

“This is the stuff that ruins jobs, college acceptances, let alone how incredibly offensive this is."

The chaperone seemingly dismissed the concerns and walked away. Ojora claimed that both the chaperone and one of the girls later approached her, requesting she delete the video.

You can see the video below.

The video quickly went viral, generating significant outrage on social media.


The adult chaperone and the three girls involved have not been publicly identified. Sephora responded to the incident, condemning the group's behavior and revealing that they were asked to leave the premises.

The company stated:

“We are extremely disappointed by the behavior of these shoppers at our Prudential Center location, and as such, they were asked to leave our premises. Under no circumstance is this type of behavior tolerated at Sephora.”

This incident is part of a concerning trend on TikTok known as the "Sephora kids" craze, where teens and pre-teens engage in disruptive and bullying behavior at beauty stores.

Employees have reported instances of intentional store damage and rude attitudes from young customers, further fueling the controversy surrounding this social media trend.

Sephora staff members have expressed frustration with the disruptive behavior, with some accusing the young customers of strong-arming their parents into costly purchases.

More from Trending

Woman relaxing in sunhat and sunglasses
Photo by Jordan Bauer on Unsplash

People Explain Which 'Small Luxuries' They Can't Live Without

Many of us have committed to being fairly financially frugal and not overspending on silly, unnecessary things.

That is to say, sometimes, it's fun to splurge on something one time to see what it's like to experience that small luxury.

Keep ReadingShow less
two women in emotional distress seated on couch
Ben White on Unsplash

People Who've Experienced Grief Share The Most Tone-Deaf Things They've Heard

Grief, loss, trauma are all part of life. But for most people, the emotions and reactions that go with them are difficult to witness.

So they rely on platitudes to fill any holes in conversation. That's rarely a good idea.

Keep ReadingShow less
Donald Trump
Mehmet Eser/Middle East Images/AFP via Getty Images

Trump Demands 'Boss Of AT&T' Fix Equipment After Failed Conference Call In Bizarre Meltdown

When most of us have technical difficulties, we contact tech support or customer service.

But if you're President of the United States, just ranting on social media—then having your White House Press Secretary post a screenshot of your post on a social media platform people actually use—is apparently the answer.

Keep ReadingShow less
Screenshot of Lauren Boebert speaking to Alex Stein
Prime Time with Alex Stein/Blaze Media

Lauren Boebert Casts Doubt On Moon Landing During Wild Interview With Conspiracy Theorist

Colorado Republican Representative Lauren Boebert was criticized after she seemingly agreed with the conspiracy theory that the moon landing was faked in a wide-ranging interview with conservative conspiracy theorist Alex Stein.

The segment began with the duo casting doubt on nuclear weapons—Boebert even joked about needing "tin foil"—and moved into weirder territory when Stein praised Boebert for "vibing" with him on the topic of the moon landing. Conspiracy theorists have long alleged the moon landing was fabricated by NASA in what they claim was an elaborate hoax.

Keep ReadingShow less
Rosie O'Donnell; Oprah Winfrey
Simon Ackerman/Getty Images; Ernesto Ruscio/GC Images

Rosie O'Donnell Calls Out Oprah For Attending Jeff Bezos' Wedding In Scathing Poem

Among the various celebrity hangers-on who attended Jeff Bezos and Lauren Sánchez's Venice wedding, the one that seemed to generate the most controversy was Oprah Winfrey.

After all, a woman known for her progressive politics whose entire ethos is about teaching people how to be their best selves, attending the wedding of man who directly funded a fascist regime dismantling our country before our eyes doesn't exactly add up.

Keep ReadingShow less