Skip to content
Search AI Powered

Latest Stories

Breast Cancer Survivor Calls Out Awareness Campaign Slogans That Sexualize The Disease In Viral TikTok

TikTok screenshots of @theanniebond
@theanniebond/TikTok

Comedian and TikToker Annie Bond explained why slogans like 'boobies rule' and 'save second base' are so problematic.

Stand-up comedian Annie Bond was diagnosed with stage 4 metastatic breast cancer at the age of 26. The cancer spread to her liver and lymph nodes, and doctors gave her an estimated two to five years to live.

Defying the odds, Bond, now 33, shares not only her journey on TikTok, but also her thoughts surrounding breast cancer awareness and campaigns.


In one video, which has been viewed nearly one million times, Bond shared a story in which she was walking her dog one morning in October - Breast Cancer Awareness Month - and was caught off-guard by a T-shirt slogan.

In the video captioned, "How many more days in October?" she recalled:

"This morning, I was walking my dog, and I saw a girl with a shirt on that said, 'Boobies Rule, Breast Cancer Awareness Month.' And that's all the shirt said."

Bond shared that she refrained from telling the girl that the shirt could be offensive, especially to survivors like herself.

She then explained:

"Here's the thing. When you have breast cancer, do you know where the cancer is? Why, it's in your breasts."

She went to on to share that using slogans that sexualize breast cancer to raise awareness is offensive.

"You know that over 70% of the time, you get your entire breast removed when you have cancer?"
"Because that's what's killing you - the tumors in your boobs."
"So when you make the focus of a breast cancer awareness campaign about how much you love boobs, it doesn't help us at all."
"It's supposed to be about awareness of breast cancer, not just boobs in general."

You can watch the entire video below.

@theanniebond

How many more days in October? 😅 #pinktober #breastcancerawarenessmonth #breastcancersurvivor #mbc #metastaticbreastcancer #morethanboobs #stage4needsmore #fakecharity #pinkwashing

Many appreciated a perspective from someone who has fought breast cancer.

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

Others offered that yes, Bond's perspective is completely valid, but they believed that those particular campaigns were about prevention and early detection.

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

@theanniebond/TikTok

There were also comments by viewers who criticized Bond for being "offended" by the shirt.

Bond addressed these in a follow-up video, featuring a comment that read, "Let's get offended about everything!"

She explained:

"Here's where I think I made a mistake... by saying the word 'offended.'"
"I was really not that offended by that girl's shirt. It was more of a reminder of... the bigger problem with Breast Cancer Awareness Month."
"And I didn't go up to her and say anything to her. I just saw it and was like, 'God, I hate those types of shirts.'"

Bond admitted that yes, she is sensitive, especially after surviving breast cancer because of all the trauma involved in the diagnosis itself and also in the treatments.

She continued:

"What's really tough for breast cancer survivors during Breast Cancer Awareness Month that I think a lot of people don't know is like what the f*ck is awareness?"
"Like, we're just teaching people that breast cancer exists?"

In the video, Bond also addressed those who argued that the purchase of the shirt financially benefited the cause.

"It's gonna get people to donate, isn't it? That's what you want to think. People can slap pink on something and not donate a single dime."

Bond analyzed issues with breast cancer funding:

"One of the bigger problems with breast cancer funding right now is that about 90% or more of funding goes into early stage cancers."

She went on to explain that early stage cancer is curable - "chemotherapy works, but there's a 30% chance that you will get stage 4 breast cancer."

"[Stage 4 cancer is] the only type of breast cancer that kills, and I believe it is the number two cause of death in women in the world."

You can see the follow-up video below.

WARNING: NSFW language


@theanniebond

Replying to @methodcatt 😅 #breastcancerawarenesmonth #pinktober #stage4needsmore #mbc #metastaticbreastcancer

Bond also created a video responding to those who said that "clever" campaigning is a way to get people to pay attention and, in turn, raise awareness.

She shared campaigns that she believes are actually funny and accurately raise awareness.

Bond displayed pictures of t-shirts that cleverly bring awareness to the reality of mastectomies.

One such shirt read:

"Of course they're fake, the real ones tried to kill me."

Check out the shirts in her video below.

@theanniebond

Replying to @yori20 #breastcancerawarenessmonth #pinkwashing #pinktober #mbc #breastcancersurvivor #greenscreen


She finished the video:

"We can do better, people. We can."

Bond told Buzzfeed News:

"If you haven't been through it, you don't understand. And if you have been through it and you feel differently, that's OK."
"It's undeniable that cancer affects everybody and that people die of cancer at all ages and all levels of health."
"But if we would just listen to the people who know what they're talking about, we could make an actual difference."

More from Trending

Screenshots of Justin Bieber being hounded by paparazzi
X17OnlineVideo

Fans Defend Justin Bieber After He Confronts Paparazzi For Constantly Hounding Him

Fans defended Justin Bieber after he berated the relentless paparazzi and accused them of only being concerned with turning a profit over valuing people's lives.

According to X17, the "Intentions" singer's retreat to Palm Springs, days before the Coachella Valley Music and Arts Festival, was anything but relaxing as he clashed with the paparazzi for a third day in a row.

Keep ReadingShow less
RFK Jr.
Kevin Dietsch/Getty Images

RFK Jr. Slammed After Claiming HHS Will Discover The Cause Of 'Autism Epidemic' By September

U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. declared that scientists would determine the cause of the "autism epidemic" by September, even though scientists haven't discovered a breakthrough despite decades of research.

In a cabinet meeting with Republican President Donald Trump on Thursday, RFK Jr. stated:

Keep ReadingShow less
J.D. Vance and Usha Vance listen to Susan Meyers during his Greenland visit
Jim Watson/Pool/AFP via Getty Images

Space Force Commander Fired Over Email Criticizing Vance's Greenland Comments

Vice President J.D. Vance and the wider Trump administration are facing criticism now that Colonel Susan Meyers was removed from her post as commander at Greenland's Pituffik Space Base after breaking with Vance in an email she wrote following his controversial visit to the island territory.

Greenland is an autonomous territory of the Kingdom of Denmark, alongside the Faroe Islands, the only other autonomous territory within the Kingdom. Citizens of both Greenland and the Faroe Islands are full citizens of Denmark. As one of the Overseas Countries and Territories of the European Union, Greenland’s citizens are also recognized as EU citizens.

Keep ReadingShow less
Karoline Leavitt and Scott Bessent
Anna Moneymaker/Getty Images

Karoline Leavitt Dragged After Making Mind-Numbing Claim About Trump's Tariffs Reversal

White House Press Secretary Karoline Leavitt is getting called out after she attempted to justify President Donald Trump's sudden reversal on his proposed tariffs, telling reporters that his actions make sense because he has a master plan to make the world bend the knee.

Trump declared a full 90-day suspension of all the “reciprocal” tariffs that took effect at midnight April 10—except for those on China—in a dramatic about-face from a president who had long championed his historically high tariff rates as permanent.

Keep ReadingShow less
religion signs
Noah Holm on Unsplash

People Explain What Stopped Them From Going To Church Anymore

There's been a perception of a bit of an exodus from religion for the last several decades. But humanity has gone from no organized religions to oppressive religious regimes to rebellion and back again over the last several millennia.

But is the 21st century when religion finally fails to bounce back?

Keep ReadingShow less