When a white customer didn't get his way at a Verizon store in San Francisco, he exposed his true colors in a fit of petulant rage.

The man went into the store hoping to get a new phone under his family's plan, but when he couldn't provide the required PIN number and cash to pay for the phone, the Verizon employee––who happened to be African American––couldn't assist him.

Things quickly escalated from there, as the video below can attest:

The furious customer took to the streets and hurled a few racial slurs at the employee and even dropped the N-word. The black Verizon employee managed to capture the tantrum on video. The enraged man yelled:

You won't take my money! N*gger, you hear me?

The employee can be heard responding:

I'm a n*gger? He called me a n*gger!

One bystander confronted the racist and asked why he kept dropping N-bombs in public. He responded with a rather puzzling contradiction:

Because he's a n*gger and he's disrespecting the entire black race!

The white bystander replied:

You're a fat f*ck, how about that?

After watching the viral video, Twitter users encouraged white people to continue confronting racists like the one in the video.

A witness who wished to remain anonymous told NBC News about the hurtful impact of the derogatory and hateful word.

People still have that hatred in their heart for a person because of the color of their skin. I can't understand. It hurts a lot, hurts a lot of people who see that video.

She did her part for the good of the community.

The man's behavior appears to be a part of a systemic problem that enables such behavior.

Despite racial tensions becoming further exacerbated in the current political climate, the amount of outraged responses to the video demonstrates that a significant portion of the country has no tolerance for bigotry.

Verizon may have lost a potentially loyal customer that day. But for a phone company that aims to build a reliable network, some guys like this lunatic are better off disconnected.

H/T - Rawstory, YouTube, Twitter, NBC