Peleton workout bikes, the cheapest of which costs $2,245, have earned a reputation for some unusual advertising campaigns.
This holiday season, however, the company has outdone themselves with an unsettling commercial about a woman whose significant other surprises her with a workout bike for Christmas.
Everyone on Twitter seemed to agree there was something chilling about how excited this woman was for her workout bike.
Look I don’t want to be “The Peloton Ad Guy” anymore but the newest commercial about the vlogging 116 lb woman’s YE… https://t.co/ByCYF7eMQU— Clue Heywood (@Clue Heywood)1574726231.0
It seemed almost like we were watching a tiny episode of Black Mirror.
The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror— Jess Dweck (@Jess Dweck)1575324297.0
Fun Fact: peloton is Latin for “the bad place”— Charlotte Clymer🏳️🌈 (@Charlotte Clymer🏳️🌈)1575322001.0
The terror in her eyes is chilling. There's something seriously wrong in this relationship. https://t.co/33VYzjwgor— Chris Weston Doesn't Vote Tory #FBPE (@Chris Weston Doesn't Vote Tory #FBPE)1575296927.0
Putting aside the strange tone, there were definitely some issues with the writing.
@SamuelMoen I'm so nervous to ride a stationary bike in my living room omg what am I gonna do— Wail Faridi (@Wail Faridi)1575229515.0
@GarlicCorgi I thought this was the start to a remake of cloverfield or something— 🎄🎄🎄🌟🌟🎁🎄🎄🍆 (@🎄🎄🎄🌟🌟🎁🎄🎄🍆)1575245712.0
No loving partner would surprise his sig-o with a workout bike she hadn't asked for.
Thank you for not giving up on me honey. I know I have a lot of work to do...I promise I’m going to fix this. You’r… https://t.co/PT9IT8nOtB— Yashar Ali 🐘 (@Yashar Ali 🐘)1575317408.0
Nothing says “maybe you should lose a few pounds” like gifting your already rail thin life partner a Peloton https://t.co/E2M9gFdD5A— Siraj Hashmi (@Siraj Hashmi)1575317237.0
I'd say the only good time to give your wife a Peloton as a gift is if she specifically asks for one.— NeoN: Automataster (@NeoN: Automataster)1575318253.0
What exactly was he trying to say?
My fave commercial right now is that one where a guy buys his already perfectly fit wife a Peloton for Christmas an… https://t.co/f3Wmonq0sK— Adam Tod Brown (@Adam Tod Brown)1575135561.0
Parodies have begun circulating which seem to sum up people's feelings about the ad.
when my husband gets me a Peleton for Christmas ........ https://t.co/Z2d3ewMhPu— Eva Victor (@Eva Victor)1575321160.0
Meanwhile, others were noticing another strange detail from Peloton's ads.
Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house— Clue Heywood (@Clue Heywood)1548639643.0
I had my carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym https://t.co/VJSOjctYtO— Clue Heywood (@Clue Heywood)1548640180.0
I put my Peloton bike in the center of the panoramic living room window in my New York penthouse https://t.co/ol0B3Kavif— Clue Heywood (@Clue Heywood)1548640451.0
All in all, the commercial seemed to do more harm than good.
People who are not Peloton target customers sure hate that Peloton ad.— Josh Barro (@Josh Barro)1575319201.0
If you bought your partner a Peloton workout bike for Christmas, there might still be time to make a return.