The conservative group One Million Moms (OMM)—an arm of the Christian fundamentalist nonprofit American Family Association (AFA)—is calling for a boycott of the animated Disney Jr. show Firebuds because it is "pushing an agenda" by including gay parents.
Firebuds is a show about young first responders and their talking vehicle sidekicks. But OMM—via its executive director and only visible member Monica Cole—said "Disney Junior is no longer safe for young children" because the studio "has added a same-sex couple to the program."
Cole referred to the reveal one of the main characters, aspiring paramedic Violet Vega-Vaughn, has two mothers.
Cole noted the show's creator Craig Gerber said Disney "supported" the inclusion of Violet's two mothers from his first pitch.
After complaining Disney included two lesbian mothers in an episode of the show Doc McStuffins, Cole called on her fellow conservatives to boycott Disney entirely.
"Conservative families will continue to have no choice but to stop watching the Disney Channel network or Disney+ in their homes so they can avoid previews, commercials, and reruns. Families will be unable to allow Disney in their homes since the network continually veers away from family-friendly content."
"1MM is so concerned with the normalization of a sinful lifestyle choice during a children’s animated show designed for preschoolers. This type of sexuality should never be included in a children’s cartoon, much less praised."
Discussion of such controversial topics should be left up to parents. Disney should not introduce this information to young children. Therefore, Disney should stick to entertaining and providing family-friendly programming instead of pushing an agenda.
OMM also put up a petition on their website where users can vow not to support Disney because of the cartoon.
"I am outraged that Disney Junior is using the children’s cartoon Firebuds to promote same-sex marriage. It is offensive to me and my family that Disney is glorifying the homosexual lifestyle."
"Until Disney agrees to no longer air episodes of Firebuds that include same-sex couples such as Violet’s two moms or any other LGBTQ content, conservative families (including my own) will continue to avoid watching Disney, including network shows, previews, commercials, and reruns."
"Please cancel this controversial content immediately. Your company will not have my support or business as long as you continue to veer away from family-friendly entertainment."
Many expressed their support for Disney and called out OMM's homophobia since their latest petition went viral.
OMM has made headlines for opposing efforts to recognize LGBTQ+ people and better represent them in media.
Last year, the organization had a meltdown over an ad by jewelry company Kay Jewelers that showed couples kissing, one of which is two men who have a small child.
In a statement, OMM denounced the ad for its "attempts to normalize sin," calling it "inappropriate on so many levels" and charging it was designed to "desensitize viewers."