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No news was good news for this special edition of an Australian tabloid paper.
The coronavirus panic gave rise to a shopping frenzy in Australia, with customers desperately racing to stores to stock up on a precious commodity: toilet paper.
The so-called #ToiletPaperApocalypse has led to shortages across the globe—including in Singapore, Japan and Hong Kong—leaving many people hung out to dry.
But Australia's Northern Territory News offered a humorous solution for those who might find themselves in quarantine and out of wipes.
The morning tabloid paper based in Darwin, Australia, offered eight blank pages for readers to use in lieu of toilet paper to clean themselves down under.
YES, WE ACTUALLY DID PRINT IT #toiletpapercrisis https://t.co/jusP50ojYu— The NT News (@The NT News) 1583358323.0
Injecting some levity during the virus scare, the front page of NP News read:
"Run out of loo paper? The NT News cares."
"That's why we've printed an eight-page special liftout inside, complete with handy cut lines, for you to use in an emergency."
@TheNTNews My family thanks you in this time of need. https://t.co/wXcywCiTPw— ConnectionResetByBeer (@ConnectionResetByBeer) 1583361957.0
The paper's editor, Matt Williams, told the Guardian Australia that the edition was selling well and was "certainly not a crappy edition."
Those who are in a pinch can now considered themselves covered.
Just make sure you are using the proper reading format.
@TheNTNews I'm unsure how to use my digital newspaper.— Andrew (@Andrew) 1583359456.0
The jokesters of Twitter were on a roll.
@TheNTNews @prior_robin Lord, perhaps the NT News has finally made its mark.— Michael Tyquin (@Michael Tyquin) 1583360783.0
@TheNTNews @tamsinroses Brave move trying to steal customers away from the Daily Telegraph which is normally used for toilet paper.— Paul Nolan (@Paul Nolan) 1583369615.0
Better hurry.
Newsstands can barely keep the sanitary edition of NP News in stock.
@TheNTNews Can you send me 10,000 copies? They've sold out in all the newsagents.— Dog's Breakfast (@Dog's Breakfast) 1583365403.0
@TheNTNews Anyone know where I can get 10 000 copies?— MelJustMel 🔥💧🌱🐾🌏🇦🇺 (@MelJustMel 🔥💧🌱🐾🌏🇦🇺) 1583415064.0
It remains unclear why people have descended upon supermarkets to make their mass purchases of toilet paper, given that the Retailers Association said there was no risk for a shortage in Australia.
The sprint for loo paper prompted Woolworths to implement a four-unit limit on toilet paper per customer.
Many on social media commented on the stockpiling.
What people in the past thought 2020 was gonna be like: flying cars, cure for cancer, cities on the moon What 202… https://t.co/t6VGgrqe7f— Josh Butler (@Josh Butler) 1583393202.0
When last month’s ironic housewarming gift is suddenly revealed to be eerily prophetic #ToiletPaperApocalypse https://t.co/S68BdLhOTb— Sherryn Groch (@Sherryn Groch) 1583321594.0
Who wants to help us start a rumour that reading Australian literature is just as vital as toilet paper for surviva… https://t.co/emcNeWfaob— City of Literature (@City of Literature) 1583385829.0
Panic surged recently with new cases of COVID-19 in Australia reported over the weekend, with over 50 confirmed cases as of Friday.
But for customers wanting assurance in the event of a two-week self-isolation, they can count on NP News.
The newspaper definitely has their back... side.