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Michael B. Jordan Apologized To His Mom Before His Calvin Klein Underwear Photos Dropped

The 'Creed III' star wanted to give his mom a heads up after learning his viral thirst trap photoshoot for Calvin Klein was about to be released.

Michael B. Jordan
Karwai Tang/WireImage/Getty Images

Before the debut of his collboration with Calvin Klein, actor Michael B. Jordan needed to call one important person.

His mom.

He called her up to apologize for the blatant thirst trap ads that were about to be everywhere. He said to ET Canada he had to tell her before the ads dropped.

Jordan said:

“I was like, my mama gon’ have to see this."
"Let me call her and be like, ‘I’m sorry. It’s out here'...My business all out in the streets—literally."

You can see his comments—and the photos—here:

Michael B. Jordan Said ‘Sorry’ to His Mom After Viral Underwear Ad (Exclusive)

The ads certainly do reveal rather a lot of Jordan's, well, everything.

Let's throw in another set, just to add to it, shall we?

People were quite appreciative of the new ad campaign.

The thirst was real.

When the Calvin Klein account asked if they should drop more from the campaign, someone had a different suggestion.

Someone wanted to know if gaining Jordan's physique came with a purchase of the underwear.

Others just expressed their love of the brand and their tradition of statement ads.

Others were having different problems than the one Jordan identified, with their own moms and this photo shoot.

But we can agree the Calvin Klein ads aside, this is a continuation of the truly greatest thing about Jordan—how much he obviously cares for his mom.

The ads should be rolling out soon, for those who want to view the whole set—probably not Jordan's mom, though.