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Before the debut of his collboration with Calvin Klein, actor Michael B. Jordan needed to call one important person.
His mom.
He called her up to apologize for the blatant thirst trap ads that were about to be everywhere. He said to ET Canada he had to tell her before the ads dropped.
Jordan said:
“I was like, my mama gon’ have to see this."
"Let me call her and be like, ‘I’m sorry. It’s out here'...My business all out in the streets—literally."
You can see his comments—and the photos—here:
Michael B. Jordan Said ‘Sorry’ to His Mom After Viral Underwear Ad (Exclusive)youtu.be
The ads certainly do reveal rather a lot of Jordan's, well, everything.
\u201cthe debut. @michaelb4jordan in Calvins or nothing\n\nhttps://t.co/XUkndUhc6E\u201d— calvinklein (@calvinklein) 1677502801
Let's throw in another set, just to add to it, shall we?
\u201cShould we drop more? @michaelb4jordan\u201d— calvinklein (@calvinklein) 1677504600
People were quite appreciative of the new ad campaign.
\u201c@CalvinKlein @michaelb4jordan Oh he fine\u201d— calvinklein (@calvinklein) 1677502801
\u201c@CalvinKlein @michaelb4jordan Now give us a full video of this advert, pls\u201d— calvinklein (@calvinklein) 1677502801
\u201c@CalvinKlein @michaelb4jordan Good god almighty\u201d— calvinklein (@calvinklein) 1677502801
The thirst was real.
\u201c@CalvinKlein @michaelb4jordan The way you DEVOURED this shoot though \ud83d\ude29\ud83d\udd25\ud83d\udd25\u201d— calvinklein (@calvinklein) 1677502801
When the Calvin Klein account asked if they should drop more from the campaign, someone had a different suggestion.
\u201c@CalvinKlein @michaelb4jordan Drop him off at my address, respectfully\u201d— calvinklein (@calvinklein) 1677504600
Someone wanted to know if gaining Jordan's physique came with a purchase of the underwear.
\u201c@CalvinKlein @MelManBADD @michaelb4jordan Does that body come with the underwear?\u201d— calvinklein (@calvinklein) 1677502801
Others just expressed their love of the brand and their tradition of statement ads.
\u201c@CalvinKlein @michaelb4jordan Oh my I love Calvin Klein.\u201d— calvinklein (@calvinklein) 1677504600
Others were having different problems than the one Jordan identified, with their own moms and this photo shoot.
\u201cI'm really having to endure my mom thirsting over Michael B. Jordan and Jonathan Majors. SHE'S AS BAD AS ME \ud83d\ude2d\ud83d\ude2d\ud83d\ude2d\ud83d\ude2d\ud83d\ude2d\u201d— \u2764\ud83d\udda4\ud83e\udd0d OUTWORLD SIRENS UNITE! \ud83e\udd0d\ud83d\udda4\u2764 (@\u2764\ud83d\udda4\ud83e\udd0d OUTWORLD SIRENS UNITE! \ud83e\udd0d\ud83d\udda4\u2764) 1677630966
But we can agree the Calvin Klein ads aside, this is a continuation of the truly greatest thing about Jordan—how much he obviously cares for his mom.
\u201cPeople's Sexiest Man Alive Michael B. Jordan's sexiest quality you ask? How much he loves his mom.\u201d— E! News (@E! News) 1605677674
The ads should be rolling out soon, for those who want to view the whole set—probably not Jordan's mom, though.