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Relax-this isn't the plot of Kingsmen 2.
Martha Stewart, beloved home-making TV personality, has announced she's going into business with little miss Mary Jane THC herself—but it's not exactly in the capacity you would imagine.
Stewart announced that she would be entering into a partnership with Canadian THC grower Canopy Growth in order to give rise to hemp-derived CBD (Cannabidiol) products.
Martha Stewart is bringing kush to the kitchen after partnering with Canopy Growth. One top analyst says this new d… https://t.co/Ez4FY6HRwC— CNBC's Fast Money (@CNBC's Fast Money) 1551479413.0
Canopy Growth cannabis producer teams with Martha Stewart on pet products https://t.co/ag59m7Y7CJ https://t.co/uuNjq415gO— Ottawa Citizen (@Ottawa Citizen) 1551373817.0
Smart collaboration by Canopy. #marketing https://t.co/f6CRsZRGgs— BrandNewsDaily (@BrandNewsDaily) 1551371726.0
Martha Stewart is moving from pots and pans to pot, partnering with marijuana grower Canopy Growth. https://t.co/49kpIf9U0d— New York Daily News (@New York Daily News) 1551395226.0
CBD is "a chemical occurring in cannabis plants. It is possible to add CBD oil to food, and an increasing amount of evidence suggests that it may improve mental health, particularly anxiety. It does not seem to have adverse side effects."
Specifically, Stewart will be coming on board Canopy's advisory team in order to help develop a new line of animal health products. The company's long term goals include finding ways to develop products that have positive effects on human and animal health.
Oh, Martha. You're so cool. #marthastewart #CBD #cbdhempoil #Hemp https://t.co/4bYz3ILk87— Blühen Botanicals (@Blühen Botanicals) 1551373914.0
It's a good thing. https://t.co/ka3Gto7HUg— The Star Vancouver (@The Star Vancouver) 1551482407.0
Prediction: one day Martha will put out a cannabis cook book https://t.co/TINype5DXS— Brit Smith (@Brit Smith) 1551360572.0
Martha Stewart will now have CBD line with Canopy Growth! Everyone is jumping onto the #Cannabis rush!… https://t.co/HcjtbR7TYw— EcoWaste Services (@EcoWaste Services) 1551464822.0
"I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living."
Stewart added:
"I'm especially looking forward to our first collaboration together, which will offer sensible products for people's beloved pets."
Following Canada's decision to legalize recreational use of marijuana, new ideas for developing products to include the plant have been showing up at a fast rate. NBC says Canopy Growth's decision to partner with "iconic names like Stewart are key to building consumer trust."
"Even though people are becoming more comfortable with cannabis, there's still some taboo they'll need to overcome. And that's where celebrity partnerships and joint ventures come in handy."
GLAD @MarthaStewart is jumping into #marijuana #game as an advisor for @CanopyGrowth to create #CBD products for… https://t.co/K0OJHgTaEc— Daniel Vasquez (@Daniel Vasquez) 1551477789.0
$CGC US\ $Weed CN short interest is $1.33 billion; shares shorted of 28.97 million shares; 12.49% of its float. Sto… https://t.co/IAksvfsWcw— Ihor Dusaniwsky (@Ihor Dusaniwsky) 1551453227.0
Together at last Martha Stewart has joined @CanopyGrowth $WEED in an advisory role to assist with developing and po… https://t.co/5eBrikAqzV— MMJ Investing 🇨🇦🌿📈 (@MMJ Investing 🇨🇦🌿📈) 1551370027.0
@nypost It’s a good thing😉— keri lynn (@keri lynn) 1551392749.0
@nypost #grubbymartha— Twas4kids (@Twas4kids) 1551419637.0
@esaagar @maggieNYT Great. Now let's take care of all of those people currently serving time for weed.— Andy Diacetis (@Andy Diacetis) 1551421942.0
"As soon as you hear the name Martha, you know exactly who we're talking about," said Bruce Linton, Canopy Growth chairman and co-CEO.
"Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal."
Canopy also currently holds a partnership with Snoop Dogg, whom Martha Stewart has an adorable long-time friendship with.
Snoop Dogg and Martha Stewart's Friendship Is #Goals-Worthywww.youtube.com
@esaagar Hanging out with snoop Dogg inspires.— EB (@EB) 1551369822.0
@esaagar @maggieNYT Thank you @SnoopDogg 👍— Don C. Williams, Jr. (@Don C. Williams, Jr.) 1551421603.0
.@marthastewart reveals one of the most unlikely friends she's met through her TV partnership with @snoopdogg! https://t.co/SvBASaYVcb— ExtraTV (@ExtraTV) 1544827928.0
Is there anything better than the fact that Martha Stewart and snoop dogg are friends?— ayokay (@ayokay) 1495650521.0
Snoop Dogg and Martha Stewart really are friends now. That's crazy.— Karlous Miller (@Karlous Miller) 1482530710.0
We stan everything about this partnership.