Relax-this isn't the plot of Kingsmen 2.
Martha Stewart, beloved home-making TV personality, has announced she's going into business with little miss Mary Jane THC herself—but it's not exactly in the capacity you would imagine.
Stewart announced that she would be entering into a partnership with Canadian THC grower Canopy Growth in order to give rise to hemp-derived CBD (Cannabidiol) products.
CBD is "a chemical occurring in cannabis plants. It is possible to add CBD oil to food, and an increasing amount of evidence suggests that it may improve mental health, particularly anxiety. It does not seem to have adverse side effects."
Specifically, Stewart will be coming on board Canopy's advisory team in order to help develop a new line of animal health products. The company's long term goals include finding ways to develop products that have positive effects on human and animal health.
"I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living."
Stewart added:
"I'm especially looking forward to our first collaboration together, which will offer sensible products for people's beloved pets."
Following Canada's decision to legalize recreational use of marijuana, new ideas for developing products to include the plant have been showing up at a fast rate. NBC says Canopy Growth's decision to partner with "iconic names like Stewart are key to building consumer trust."
"Even though people are becoming more comfortable with cannabis, there's still some taboo they'll need to overcome. And that's where celebrity partnerships and joint ventures come in handy."
"As soon as you hear the name Martha, you know exactly who we're talking about," said Bruce Linton, Canopy Growth chairman and co-CEO.
"Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal."
Canopy also currently holds a partnership with Snoop Dogg, whom Martha Stewart has an adorable long-time friendship with.
Snoop Dogg and Martha Stewart's Friendship Is #Goals-Worthywww.youtube.com
We stan everything about this partnership.
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