Skip to content
Search AI Powered

Latest Stories

Local Hardware Store's Impossibly Cute Christmas Ad Cost Just $130 To Make

Local Hardware Store's Impossibly Cute Christmas Ad Cost Just $130 To Make
Arthur wraps (Hafod Hardware)

Some companies spend thousands of dollars in advertisements during the holidays. So, it comes as no surprise that the owner of an independent hardware shop has said he has been “overwhelmed" after a £100 ($130 USD) Christmas advert starring his son became a viral sensation.


Thomas Lewis Jones, who runs Hafod Hardware in Rhayader, Wales with his grandparents, created the promotional video with the help of family and friends.

It features his young son Arthur as he goes about the shop helping customers, carrying out handiwork and putting up Christmas decorations.

The ad then ends with Arthur transforming into his father, with a slogan encouraging visitors to “be a kid this Christmas."

“It has been crazy… we've been overwhelmed with nice emails and messages from all over the world," Jones told the PA news agency after the video received over 50,000 views on YouTube within two days, Jones told the PA news agency.

“The only thing we had to pay for was getting our singer into the music studio and paying the sound engineer. Everyone you see in the video is my family, there's four generations featured in the video and it was made with the help of my best friend Josh Holdaway, who is a filmmaker."

Thomas Lewis Jones and his son Arthur (Thomas Lewis Jones)

The store opened its doors in 1895, and Jones has worked there for 10 years.

“We've done adverts for the last two years, this is the third installment, Arthur features in all the adverts," he told PA. “This year we wanted to just do something that was quite simple to film that had a nice message and story. People have been coming in this morning saying congratulations… they've been bringing in bottles of champagne for us to say well done. The locals are incredible, they're our bread and butter, we're very lucky to have the community we have here in Rhayader."

Jones said their aim was to encourage people to shop locally over Christmas. And, I think they achieved way more than that.



Many were reminded of their family:


No one does better:


Even puppies are on board:


The locals loved it:


“The underlying message is that small independent businesses can offer you just as much as your large high street chains," he said. “Try and shop locally over Christmas if you can."

More from Trending

Person who removed their wedding ring
Photo by engin akyurt on Unsplash

Divorced People Reveal What Really Ended Their Marriage Of Over A Decade

When it comes to long-term relationships and marriages, generally it seems like the longer the relationship lasts, the more of a "sure thing" it seems to be. If a couple has already been together this long, surely they can work through anything!

But there are some offenses that are far too big to overcome, and much less obvious to anyone on the outside looking in, the little things can hugely and hurtfully add up over the years.

Keep ReadingShow less
Screenshot of Nick Fuentes; Donald Trump
@Ronxy00/X; Anna Moneymaker/Getty Images

Nick Fuentes Finally Realizes Trump Is A 'Scam Artist' In Savage Rant: 'The Liberals Were Right'

Far-right podcaster and white nationalist Nick Fuentes railed against "scam artist" President Donald Trump and criticized the larger MAGA movement, calling it "the biggest scam in American history."

Fuentes spoke as Trump continues to face criticism for rejecting calls to release the Epstein files, which are said to contain detailed lists of some of the late financier, pedophile, and sex trafficker Jeffrey Epstein's most high-profile clients and enablers.

Keep ReadingShow less
Screenshots of @_maycontain's TikTok video
@_maycontain/TikTok

TikToker Sparks Debate After Having Flight Attendant Make Life Or Death Nut Allergy Announcement On Flight

TikToker @_maycontain received mixed responses after having a flight attendant make an announcement about his severe nut allergy to his fellow airline passengers; the video has received more than 6 million views.

The video shows a moment between the TikToker—identified as content creator Dan Kelly—and an easyJet flight attendant as he explains his allergy and requests a nut-free announcement on a flight from Pisa to London Gatwick.

Keep ReadingShow less
Screenshots from @mazie.kayee's TikTok video
@mazie.kayee/TikTok

TikToker Praises Target For Swiftly Pulling Toy That Killed Her Cat From Shelves After Hearing Her Story

Content Warning: Pet Loss

Pet parents and human parents everywhere will tell you that it only takes a moment for something to go horribly wrong, and it takes just one time of not noticing symptoms for something irreversible and tragic to occur.

Keep ReadingShow less