HBO premiered Terence Nance's new late night comedy show, Random Acts of Flyness, on Friday. The series of sketches aims to tackle cultural topics like the patriarchy, white supremacy, and sensuality – the likes of which Nance is known for tackling from his previous 2012 film, An Oversimplification of Her Beauty.

Former Mad Men star Jon Hamm played several characters in an infomercial for the show's debut and asked viewers, "Do you suffer from white thoughts?"

In a voiceover, Hamm describes having white thoughts as being a "symptom of an aggressive disease called acute viral perceptive albinitis" over a vignette of himself watching a Black Lives Matter clip on television and thinking "violence isn't the answer."

Magically, a suited version of Hamm manifests - looking very reminiscent of Don Draper – and rubs some black ointment on his doppleganger's temples to erase those white thoughts.

The suited Hamm introduces: "White be Gone," an "All Natural Woke Skin Care Product."

He pitches the product first by setting up the social ills plaguing society that the ointment is designed to combat.

The whiteness virus targets healthy, culturally and ethnically specific cells: Italian, Irish Scandinavian, etc., and what have you. The albinitis attacks and destroys any cultural or ethnic specificity using an arsenal of fake holidays, 17th century aristocratic class warfare, the one drop rule, and Elvis.

The parody morphs into a behind the scenes dispute when Hamm confronts the director by telling him he's not that "white white." The director reassures Hamm that he was hired for the job to help sober the "drunk with whiteness stumbling in their stupor" by using his "bullish sense of sincerity" in his spirit.

The scene shifts back to spokesman Hamm declaring that "I'm not racist' spoken aloud is a white thought," but rubbing the White be Gone into your temples would eradicate the intrusive whiteness away.

Lakeith Stanfield makes a pitch.(HBO/YouTube)

Terence Nance – who created, wrote, and directed Random Acts of Flyness – also makes an appearance in the clip. He's seen corresponding with the first assistant director Annalise Lockhart about the clip's final edits.

Terence Nance editing the clip within the clip.(HBO/YouTube)

The unapologetic video is an interesting commentary on our racially charged society and is an example of a unique way of storytelling from the audacious new HBO show.

Reactions were split, with many claiming the provocative sketch was anti-white.

But someone offered a simple solution.

It's definitely got people talking.

According to a review in Vulture, Random Acts of Flyness is "a rich, endlessly curious work that uses its variety-show model with cunning wit and bravado to constantly rewrite its own parameters."

The show's debut season will continue airing on HBO on Fridays through September 8.

H/T - Vulture, Uproxx, Indiewire, YouTube, Twitter