Skip to content
Search AI Powered

Latest Stories

Elon Musk Hit With An Awkward Reality Check After Claiming X Traffic Is At An 'All-Time High'

Elon Musk
Grzegorz Wajda/SOPA Images/LightRocket via Getty Images

After the X CEO shared a graph showing a surge in traffic since he took over Twitter, many were quick to point out a potential reason.

Elon Musk claimed that organic traffic on X was at an "all-time high" but social media users found that his message was amplified through bot activity.

On Wednesday, the Tesla CEO who acquired Twitter in October 2022 and rebranded it with X pinned a tweet alleging:


"Traffic on X reaches all-time high."

The post included a graphic showing the rise and fall trajectory of the platform's "organic traffic" over a span of 12 years.

After majorly declining from a peak in January 2018, X engagement recovered with a drastic jump around April 2023 and landed in its current highest position at 3.3 billion.

Here's a closer look at the chart.

@elonmusk/X

However, according to Social Media Today, the chart doesn't reflect overall traffic as it excludes app usage data.

The report indicated that "around 80% of X’s usage comes via the app, so this is only a minor fraction of X’s overall usage data," based on visits to the X website.

When the social media news outlet inquired about the sudden traffic spike to an average of 3 billion per day, keyword research company SEMRush found that X's performance likely benefitted from an update they implemented.

SEMRush stated:

"This update, executed on April 6th, resulted in additional data being incorporated into our metrics (that is the SERP Features). Consequently, this led to spikes in figures in our toolkit across all websites, not exclusively Twitter [X].”

However, discerning social media users discovered harder evidence in the comment thread of Musk's post.

They found that the suspicious trajectory favoring X traffic was the work of bots imitating human activity.







Nice try, Elon.

More from People

Screenshots from @sweetteataylor's TikTok video
@sweetteataylor/TikTok

Gay Man's Story About A Recent Hookup Takes An Awkward Turn At The Car Wash—And Yikes

We've all heard of the walk of shame, but have we heard of the car wash of shame?

TikToker @sweetteataylor found himself in a uniquely awkward situation after he hooked up with a guy a few nights before via Grindr. When the guy was getting ready to leave, he dropped his wallet, exposing a photo of him with his wife and children.

Keep ReadingShow less
Taylor Swift, Travis Kelce, and Jason Kelce
@newheightsshow/TikTok

Taylor Swift Just Appeared On Travis Kelce's Podcast—And Hilariously Trolled His Fans

There is one vital, earth-shattering, no-going-back difference between Swifties and a certain subgroup of male football fans: Swifties are big fans of Taylor Swift's relationship with Chiefs tight end Travis Kelce. But this group of male football fans?

They hate the relationship so much, they're counting down the days until Kelce retires, just so they hopefully don't have to see Swift in the stands anymore. Talk about conditional love!

Keep ReadingShow less
Matt Rife
Gilbert Flores/GG2025/Penske Media/Getty Images

Fans Outraged After Makeup Brand Features Controversial Comedian Matt Rife In New Ad Campaign

Content warning: domestic violence, joking about domestic violence

From tasteless and harmful domestic violence jokes on Netflix to becoming the protector for haunted dolls, Matt Rife has been hot in the news lately, but honestly, not all news is good news.

Keep ReadingShow less
Skyler Gisondo; Ariana Grande
River Callaway/Variety via Getty Images; Ethan Miller/Getty Images

Ariana Grande Costar Offers Hilarious Reaction After Fan Claims She's Never Cast Opposite 'Hot' Actors

In our chaotic world, there are still a few things you can count on: the sun rising and setting, and "Stan Twitter" being unhinged.

After the announcement of him being cast next to pop diva Ariana Grande, actor Skyler Gisondo was the latest star to learn how pop stans just go on X and say anything that comes to mind.

Keep ReadingShow less
Nikki Hiltz
Patrick Smith/Getty Images

Trans Nonbinary Track Star Nikki Hiltz Shares Powerful Video Documenting Their Top Surgery Journey

United States Olympian Nikki Hiltz is a middle distance runner who in 2021 came out as transgender and nonbinary on International Transgender Day of Visibility.

On August 6 of this year—four years after coming out and four days after winning the national title in the 1500 meter race at the USA Track and Field Championships in Eugene, Oregon...

Keep ReadingShow less