New Cadbury 'Unity' Bar Promoting Diversity With Four Different Kinds Of Chocolate Is Getting Roasted


In this day and age, you might think that a message promoting unity would be well received, right?

Well, the thing is, it has to be actionable.

What is the message doing to actually bring people together? Is the company donating to charities that would benefit struggling groups? Or is it just a message for the sake of patting themselves on the back?

With Cadbury, it seems to be the latter.

Cadbury released an advertisement promoting a chocolate bar that brought together four types of chocolate in one bar:

The bar, released to promote India's Independence Day, blends dark chocolate, blended chocolate, milk chocolate, and white chocolate into one bar.

Its limited release seems like a good gesture in theory, but really, is it enough?

A significant portion of the internet have raised eyebrows.

Also, there is another simple question: why is the bar segregated?

Among the bar's critics is self-described "ex-teen heartthrob" Devon Sawa, best known for his roles in Final Destination and Casper, The Friendly Ghost.

Sawa tweeted:

What a brilliant business plan!

While Cadbury's message was supposedly made to address colorism and the caste system (which divides society into four main categories—just like the bar divides its chocolate into four categories), the message did not come through in such a way that made sense to consumers.

Better thoughts next time, Cadbury. Until then, Kendall Jenner and Pepsi can commiserate.


Listen to the first two episodes of George Takei's podcast, 'Oh Myyy Pod!', where we explore the racially charged videos that have taken the internet by storm.

Be sure to subscribe here and never miss an episode.

Science Photo Library / Getty Images @Niamhpemx / Twitter

Non-menstruating people of the world, please take note: Menstrual products, generally speaking, do not come in different flavors.

We know the colors and patterns might make it seem that way—and we're a little bit disappointed, too—but no, we are not out here with packs of Starburst-esque pads.

Keep reading... Show less

An Orange County Sheriff's Department investigator, who has not been identified, was placed on administrative leave pending an internal investigation after he brandished a weapon against a group of teenagers at a San Clemente skate park.

Keep reading... Show less

When Emily Clow was looking for a job online, a position as Marketing Coordinator with the company Kickass Masterminds seemed ideal.

The company was woman owned and founded with a stated philosophy that appealed to Clow.

Keep reading... Show less

Anything dangerous or any foolish act you can think of has already been done by someone out there on the internet.

And I mean ANYTHING.

Keep reading... Show less


A White civilian faked being a police officer in order to berate a group of Hispanic teenagers enjoying a swing set in a public, all-ages park, in Fort Worth, Texas.

One of the teens recorded the confrontation on a smartphone and posted the footage online.

Keep reading... Show less

Being in the service industry is an incredibly difficult career. It is not for the lazy or faint of heart. In fact it has been scientifically proven that it takes an emotional toll on the soul, the body and most especially the mind. So what could possibly make a server reject the coin they are working for?

Keep reading... Show less