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Colorado Republican Representative Lauren Boebert is facing criticism after making derogatory comments about the LGBTQ+ community while discussing The North Face's partnership with a drag queen.
Her latest controversy began when Boebert criticized The North Face's collaboration with Pattie Gonia—an outdoorsy drag queen—who announced the brand's "Summer of Pride" event in an Instagram video.
The North Face also introduced clothing items featuring rainbow patterns as part of their support for LGBTQ+ pride. While the video was innocuous, it received hateful comments from individuals vowing to boycott the brand.
You can see the ad for yourself below.
In response, Boebert took to social media, lambasting The North Face and referring to LGBTQ+ people as "degenerates."
She wrote:
"Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target."
"How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?"
"It’s time to boycott ANY product North Face has ever made."
"Let’s make it as shameful to wear North Face as it is to drink Bud Light!"
You can see her tweet below.
\u201cWell, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target. \n\nHow many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?\n\nIt\u2019s time to boycott ANY product\u2026\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
Boebert's anti-LGBTQ+ remarks sparked additional criticism due to the timing, coinciding with the release of recordings involving an alleged domestic violence incident in her family.
The recordings captured a distressing 911 call made by one of her sons, reporting Boebert's husband was mistreating him.
This juxtaposition led many individuals to question Boebert's priorities and accused her of diverting attention from the serious allegations against her family.
\u201c@laurenboebert your kid had to call 911..maybe pay attention to your kids because you are a nothing in Congress. \nIf you are indicted....Your husband is their caretaker.\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
\u201c@laurenboebert It must be exhausting to hunt perpetually for the next outrage.\n\nYou\u2019re already shameful without wearing North Face or drinking Bud Light!\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
\u201c@rhonda_harbison @satariilovesme @laurenboebert Isn't this the woman who said she decided to have a child because it was cheaper than buying birth control?\n\nShe needs to get her priorities straight...and deal with the husband who's abusing her child.\n\nNot fit for Congress. Not doing right by her child?\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
\u201c@laurenboebert Yea, don't actually fix anything or do anything -- just get your constituents to boycott products in the name of a word you can't even define.\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
\u201c@laurenboebert North Face is an excellent store. I like them even more because they are inclusive. Bravo, North Face. But don't cave to media pressure. If you do, I will boycott you, as will millions. Humanity vs profit.\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
\u201c@laurenboebert Shouldn\u2019t you be worried about your husband beating your child \ud83e\udd14\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
\u201c@laurenboebert Maybe instead of sexualizing children who wear clothing work on your own dumpster fire of a life. Stopping your child from reporting abuse is not the family values we want in this country.\u201d— Lauren Boebert (@Lauren Boebert) 1685057539
Boebert's call for conservatives to boycott The North Face came shortly after far-right commentator Candace Owens urged conservatives to boycott Target over their Pride merchandise and declared that anyone who shops at the company's stores is "gay" and a "pervert."
Owens went on to opine that Target has bowed to conservative backlash to avoid being "Bud Lighted," a reference to the transphobic backlash to the company's partnership with influencer Dylan Mulvaney that has caused sales of the brand to decline.