Skip to content

Trans Actor Dylan Mulvaney Responds To Backlash Over Her Casting In 'SIX' On Broadway With Powerful Video

Search AI Powered
Human content, AI powered search.

Latest Stories

Joe Biden Leans Hard Into 'Dark Brandon' Meme With 2024 Campaign Merchandise–And People Are Here For It

Twitter screenshot of Joe Biden from his campaign video; Twitter screenshot
@JoeBiden/Twitter; @VoteDarkBrandon/Twitter

President Joe Biden officially launched his 2024 reelection campaign and unveiled some merchandise in his online shop featuring the 'Dark Brandon' meme, much to his supporters' delight.

Alan Herrera
By Alan HerreraApr 26, 2023
Alan Herrera

Alan is a writer and editor who lives in New York City. His work has been featured in such publications as Salon, The Advocate, Plus Magazine, George Takei Presents, The Huffington Post, Spoiled NYC, Towleroad, Distractify, Elite Daily, and 2 or 3 Things I Know About Film.

See Full Bio

Democratic President Joe Biden is making waves with his latest campaign move, embracing the "Dark Brandon" meme spawned from a meme popular among conservatives.

The term "Dark Brandon" originated as a play on the conservative phrase "Let's go Brandon," which arose after a newscaster mistakenly claimed a crowd at a NASCAR race was chanting "Let's go Brandon" when they were actually chanting "F**k Joe Biden."

While the meme initially served as a way for conservatives to criticize Biden, it has since been appropriated by his supporters.

Now the President himself is embracing it.

Biden's 2024 presidential campaign is selling Dark Brandon T-shirts and coffee mugs featuring a popular version of the meme, with Biden depicted as having glowing red eyes. The shirts are priced from $32 for a small to $35 for a 3XL and are said to be "best worn while vanquishing malarkey," a nod to Biden's "no malarkey" slogan from the 2020 campaign.

The "Dark Roast" mugs are $22.

Biden campaign coffee mugjoebiden.com

The Dark Brandon image also appears on a 404 error—page not found—response on the campaign website.


404 error response from Biden 2024 campaign websitejoebiden.com

The launch of the Dark Brandon T-shirts was timed to coincide with Biden's announcement of his 2024 campaign.

Biden's campaign video is included below.

The initial response has been positive.








All in all, it's clear the Dark Brandon meme is here to stay, at least for the time being.

Whether it will ultimately help or hurt Biden's campaign remains to be seen, but one thing is certain—the power of online communities to shape political discourse is only going to grow in the years to come. Politicians will need to find new ways to engage with these communities if they hope to succeed.

President Biden has given every indication he is, despite conservatives' claims, fully aware of the meaning behind "Let's go Brandon!".

In fact, it's safe to say the President appears to have a sense of humor about it, as when he met with a man named Brandon to drum up support for his administration's "Build Back Better" intiative.

Although neither the President nor his social media and PR team confirmed Biden was slyly putting divisive rhetoric to sleep, he received praise from social media users for subverting the joke.

Latest News

An unidentifiable woman, dressed in all white opens a gift.
Trending

People Share The Worst Gifts They've Ever Seen Someone Receive

A man sitting on a sofa talking to a female doctor
Trending

People Divulge The Strangest Things They've Only Confessed To A Doctor

'Hamnet' cast enjoying Rihanna's 'We Found Love'
Celebrities

Behind-The-Scenes Video Of 'Hamnet' Cast And Crew Dancing To Rihanna Is Giving Us All The Feels

Donald Trump
Political News

Trump Dragged After Sending Letter To Norway Blaming His Greenland Aggression On Nobel Peace Prize Snub

More from News/2024-election

Reese Witherspoon
@reesewitherspoon/TikTok

Reese Witherspoon Shares Important Warning After Scammers Pretending To Be Her Message Fans

Though she is far from the first, Reese Witherspoon is among the latest celebrities verified with a blue checkmark on TikTok, with dozens, if not hundreds, of impersonator accounts scamming fans.

Witherspoon became aware of fake accounts imitating her identity and stealing her videos on Instagram and TikTok. These accounts would then reach out to Witherspoon's followers on the two platforms and message them, asking them for personal and financial information, and ask them for money.

Keep ReadingShow less
Piers Morgan; Donald Trump
Amal Alhasan/Getty Images for GEA; Kevin Dietsch/Getty Images

Piers Morgan 'Blames Trump' After Needing His Hip Replaced Following Painful Accident At London Restaurant

There's no shortage of things to blame Donald Trump for these days, including hip fractures, if you're British broadcaster Piers Morgan, at least.

Morgan recently posted on X after taking a fall in a London restaurant and fracturing his hip so badly he had to get it replaced.

Keep ReadingShow less
Jameela Jamil
JC Olivera/Variety via Getty Images

Jameela Jamil Explains Why She Isn't 'Brave' For Speaking Out On Social Issues—And Fans Are Nodding Hard

Since actor and TV presenter Jameela Jamil joined the Hollywood spotlight with her breakout role in The Good Place, she's established herself as an outspoken advocate for social justice.

Sometimes her commentary is well received and sometimes it draws more criticism than praise, but she's always committed to speaking out.

Keep ReadingShow less
Donald Trump
Saul Loeb/AFP via Getty Images

Greenland Supporters Are Epically Trolling Trump With Their Latest Twist On His MAGA Slogan

Amid President Donald Trump's push to seize control of Greenland from Denmark, the island territory's supporters have people cheering now that they're wearing their own red hats with a twist on the infamous "Make America Great Again" slogan.

At a protest held in the Danish capital of Copenhagen, demonstrators against Trump's aggression wore red hats emblazoned with the phrase “Make America Go Away.” The design cleverly reworks Trump’s well-known slogan, which is commonly associated with red hats.

Keep ReadingShow less
Screenshot of Scott Bessent
Fox Business

Treasury Secretary Blasted Over Out-Of-Touch Remark About How Many Homes People Buy For Retirement

Treasury Secretary Scott Bessent had people raising their eyebrows after he made an out-of-touch remark at the World Economic Forum about the number of homes people purchase for their retirement, claiming at a time when Americans are struggling with a nationwide cost-of-living crisis that some are purchasing as many as "12 homes" for their golden years.

Bessent described the administration’s strategy to limit the role of large institutional buyers in the single-family housing market, while preserving protections for smaller, independent landlords, including those who rely on rental properties for retirement income.

Keep ReadingShow less