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Activist Group Stuns Store's Customers With 'School Shooting' Sympathy Card Display In Viral Video

Activist Group Stuns Store's Customers With 'School Shooting' Sympathy Card Display In Viral Video
@Change The Ref/TikTok
Gabrielle Coles
By Gabrielle ColesJul 27, 2022
Gabrielle Coles
Gabrielle is a New Jersey-based writer. She has a degree in screenwriting for film and television, and has been a freelance writer for several years. When not writing, she enjoys sipping on a hot cup of tea while listening to true crime podcasts.
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Gun violence in the United States is a sensitive topic, but mass shooting awareness organisation Change The Ref has got people talking with a sympathy card stunt.

As reported by Indy100, the school shooting sympathy cards were part of a campaign from 2020.

The cards were displayed amongst the usual greeting card categories in a section labeled "school shooting.” Customers were secretly filmed coming across the cards and reacting in shock.

One card read the "I'M SORRY" along the top, followed by: "I'm sorry your kid got shot at school today."

Other cards read, “Sympathy on the shooting of your classmates” and “Condolences on the shooting of your teacher.”


The video has recently been re-shared by the organization on TikTok.

@changetheref

Mass sympathy cards. Coming soon. If we do nothing. #ChangeTheRef




TikTokers were moved by the campaign video:


@Laurie Thorwart/TikTok

@Kim/TikTok

@RatConglomerate/TikTok




@taylor nicole/TikTok




AtomicSquirrelX/TikTok




@ShavonyaC//TikTok



Some users requested Change The Ref bring the campaign back:


@Courtney/TikTok

@Christie/TikTok

@Debbie Oso/TikTok



Change The Ref also encouraged users to recreate the experiment themselves:



@Change The Ref/TikTok


The Boston Globe reported that as of July 5, there have been 314 mass shootings in the U.S. in 2022.

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