The rivalry between Mark Zuckerberg and Elon Musk has extended beyond the hypothetical cage fight as the former attempts to suppress the latter's social media platform.
In a strategic move, Zuckerberg, the CEO of Meta, unveiled Threads, his much-anticipated "Twitter killer," a day earlier than expected. Notably, Zuckerberg accompanied the launch with his first tweet in over a decade, solidifying the direct challenge to Musk's control over Twitter.
Zuckerberg's tweet was straightforward, yet packed with significance. He shared a meme featuring two Spider-Men pointing at each other, symbolizing the creation of a Twitter clone. The underlying joke highlighted Zuckerberg's attempt to offer services that Twitter, under Musk's leadership, may have failed to provide.
You can see Zuckerberg's post below.
People loved it—and immediately got out the popcorn.
Shortly after Threads went live, Zuckerberg expressed his vision for the app, stating:
"I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully, we will."
Zuckerberg's strategic move came at a time when Twitter faced recent challenges, including glitches and restrictions on the number of visible tweets, leading even its co-founder Jack Dorsey to express empathy.
Threads, an extension of Instagram, enables users to conveniently subscribe to all their Instagram connections with a single click. This streamlined process contributes to the rapid expansion of Threads' user base, allowing individuals to create an account within minutes.
In contrast, Bluesky Social, a Twitter alternative associated with Dorsey, remains in its Beta phase and requires users to painstakingly rebuild their following.
Adam Mosseri, the head of Instagram, described Threads as an "open, friendly" platform, highlighting its differentiation from Twitter.
Twitter's blue checkmarks, once exclusive to famous and notable individuals, are now predominantly associated with Musk supporters who pay a monthly fee. Threads aims to foster a more inclusive environment where users can engage without such barriers.